Claudia Merrill

🎯 I create content such as blog articles, newsletters, and website copy driven by SEO and analytics, to help brands connect with their audience. Contact me to get started. ✍🏻

Currently writing my first novel in the beating heart of Central Europe. I‘ve currently published 2 short stories and 1 poetry book.

Duties: • copywriting for internal company communications including email, Slack, and intranet pages. • driver for the company newsletter with a focus on people and culture • finding interesting stories to communicate within the company • building relationships with employees as part of the Internal Communications team

• content creation and strategies • storytelling • English native skills • SEO optimisation skills • copywriting for multiple applications including: blog, website copy, whitepapers, newsletters, sales materials • coordinating agencies and freelance contributors • coordinating with internal stakeholders (such as Heads of Departments, Graphic Designers, Partners, Sales Reps)

I had a close PR relationship with the AI Journal where I contributed stories to build the reach of FireStart in the tech sphere.

Clients: - RDB internal - Western Union - Reach Mobile - British Council - Ebay - Eden Reforestation - Daikin Loop B2B Role: - editorial skills taking into account SEO and trending topics. - SEO copywriting. - website copywriting. - expert blog copywriting to achieve high SEO ranking. - production editor skillset. - copywriting skills for podcasting including interviewing, Spotify marketing, and landing pages.

Role: - writing high-quality articles based on slow-living topics. - pitching creative and independent ideas.

Clients: - Red Bull Global - Living Hotels - GORE-TEX - KTM Motohall Role: - Writing engaging blog articles for the agency and for clients. - Campaigns and ongoing tasks for high-reach brands including; Red Bull Media House, Wings For Life World Run, GORE-TEX, Living Hotels & KTM Motohall. - Expert understanding of creating organic engagement with SEO. - Weekly reporting for clients.

Role: - SEO website copywriting. - Creating engaging CTA copy. - Crafting metadata copy using appropriate keywords. - Curating keywords appropriate to the business. - Keeping to word count criteria. - Consistency in grammar, punctuation and style. - Adhering to strict deadlines. - Ability to work independently and as part of a team. - Familiarity with CRM systems (Salesforce).

Clients: - Facebook - The Sound of Music Musical - Anoushka Shankar Live Concert - Deadly 60 Down Under Live Event Role: - Copywriting and proofreading for the company website. - Copywriting for newsletters to market the chatbot service to other businesses. - Writing blog articles for the website and for blogging platforms. - Editing and proofreading blog posts written by the founder to be posted on popular tech blogs and the company website. - Liasing with the founder for tonality and accuracy across all projects. - Creating copy for customer service AI chatbots (Facebook enabled). - Actioning SEO strategies for events. - Writing engaging social media copy to enhance brand image and awareness.