Claudia Soppo

Employee #2 working as a trusted member of the leadership team focusing on human resources business partnering, talent acquisition, career development and building company culture.

Consulting on brand, marketing, communication and advertising challenges: - Client management (FMCG, Banking & Insurance, Luxury, Energy, TelCo…) , from study brief to final recommendations delivery and follow-up - Moderated qualitative research studies: focus groups, interviews, blogs and online communities - Helped building company database of norms and insights on several expertise areas For a leader in Energy: Ran a pre-test to help choosing between 2 creative roads in order to introduce a new fuel range, on the international scene ( markets included Argentina, Nigeria, China, Russia, Egypt) For a leader in Insurance: Ran a post-test communication study to evaluate the campaign success according to KMB metrics and client's objectives and gain insights to build the new campaign in France For a leader in soft-drinks: Ran an explorative study on a up and coming soft-drink category to understand consumers current habits and emerging trends to offer development strategies in France, USA & Brazil

- Operational management of brand activations on and off-trade: New product development, packaging development, limited editions, service tools - Development of new experiences, rituals and campaigns to create consumer engagement in line with new brand platform - Close follow-up of Sub-Saharan African markets: elaboration of marketing 4 year plan, new product development adapted to local needs, monitoring of brand ambassadors activities (activation reports, partnerships, local best practices), assistance with special guests hospitality programs in the vineyards in Reims

As an intern at the Global Headquarter of Pernod Ricard in the Global Marketing Service, I assisted the team with: - Quantitative & qualitative analysis: - Data collection & rigorous analysis from reference sources (Wealth-X, Bain & Co, IWSR) - Participated to the development of the long-term luxury strategy and 3-year roadmap / plan - Created presentations containing key insights on the group’s premiumisation strategy for internal and external audience - Participated in the development, planning and logistics for luxury trainings - Assisted with the group's new luxury profiles segmentation by managing research institude and interviewing targets

As an intern in the Global Marketing Services of Richemont, I assisted the Consumer Insights team with: - Analyzed results of market research studies and created presentations containing key insights and recommendations for Richemont 18 Maisons in watchmaking, jewelry, fashion & accessories - Analyzed results for 2 major international quantitative studies: image & awareness barometer and retailers barometer - Edited final report and created presentations for a qualitative study on "The perception and impact of the Made In label" ran in 5 markets (FR, IT, USA, CH, BR)