Claudiu Ignat

- I lead a cross-functional team to build Undo greenfield mobile Android & iOS apps, perform prototype testing - Product Market Fit framework that effectively transformed Undo MVP into a mature product enjoyed by 5000 users - Build user segmentation to focus on improving retention and engagement for core and power users - Discover problems to solve, and validate hypotheses with multiple techniques: interviews, surveys, and product tests. - Pivot company strategy based on PMF discovery and validation activities - Successfully built a Growth Strategy, achieving a 22% increase in acquisition, 44% in engagement, and 31% in retention. - The growth strategy encompasses two pivotal growth models: an acquisition loop and a habit loop. - Increase LTV from 3 months to 6 months, accelerate payback period to 3 months from 5 months - I orchestrated a new monetization and pricing structure for websites and Undo app. Successfully increasing revenue by 13%

- Initiate and govern a product-centric team, redefining ways of working - Led a roadmap for a team of 25 devs, on a global portal active in 20 countries, with 50 million monthly visitors. - Launch portal in 5 new countries, and nurture visitors momentum from 0 to 15M monthly visitors - Successfully launched 3 newspaper partnerships with more than 100M monthly visits: News Now, El Mundo, and Libero Annunci - Build a SEO tool to autogenerate keywords that contribute to a 12% monthly traffic increase - Leverage machine learning and millions of data points when creating Car Calculator and Property Calculator to support users in decision-making and increase time on the portal by 8% - Build a Single Ad Page that could be used by sales as a negotiation stick and increase business ARR by 15% - Perform multiple A/B tests, slow rollout, and after-launch monitoring

- Led 2 cross-functional teams that contributed to LifeX Public Emergency Safety solution. - Work directly with other product owners, system engineers, developers, and testers - Translate Product Strategy into a tangible Roadmap - Conduct product workshops with the dev team - Work closely with Product Management to align on the vision, backlog, and product roadmap