Clelia Cornuejols

- People management of the team of Alexa Canada Product Managers leading the launch of user centric new AI features. Recruitment, onboarding, mentorship and allocation of PM resources to key projects - Ownership of the product experience and launches of new Alexa AI/ML features and new Echo devices (speakers and multimodal devices) for the Canadian market: market analysis to uncover critical product insights and customer needs, definition of product requirements, prioritization of roadmap, cross functional collaboration with stakeholders (including Engineers, UX, QA, GTM, PR and Legal), analysis of beta testing results and user feedback, GTM strategy, launch driving and measurement of impact - Product performance analysis: strong business acumen and data driven mindset to ensure product improvements have direct impact on Alexa Canada business. Evaluation, analysis of key success metrics including accuracy / defect rates, latency and user satisfaction and implementation of ML and ground truth solutions to improve these metrics. Quantification of impact on customers activation and retention - driving partnership with Wakeword, Alexa Speech Recognition and Natural Language Understanding ML engineering teams to optimize the voice experience on English and French Canadian and validate new AI model releases - innovation and exploration: define and present new and creative ideas for Alexa user experience to top leadership. Won two internal innovation contests - Key launches led for Alexa Canada: Echo Show 5, Echo Show 8, Echo Studio, Echo Flex, Echo and Echo Dot 3rd editions, Echo Auto, Amazon Music Free, Apple Music, Spotify Free - Promoted to manager in this role and certified Amazon Bar Raiser: interviewed Amazon candidates and led Hiring committee debriefs for over 120 interview loops (https://www.aboutamazon.eu/news/working-at-amazon/what-is-a-bar-raiser-at-amazon)

- owned product features from conception to launch for all Amazon EU homepages to offer automatic personalized content on Amazon Mobile and Desktop Homepage: ideation, estimation of impact, pitching to top stakeholders including international engineering leadership, definition of user stories and design specs, collation with engineering and UX, QA, campaigns setup, A/B testing and impact analysis - data driven definition of priorities for the most visited page on Amazon.fr, management of roadmap, optimization of content and measurement of KPIs (views, CTR, campaign revenue…) - analyzed customer lifecycle ; defined onsite product strategy for customer activation & retention ; maximized high value actions in the customer journey - influence top leadership with regular presentation and collaboration with all FR Directors and VP - managed over 30 stakeholders and defined overall onsite marketing strategy for new product launches and top events (Prime Day, Black Friday, Alexa France launch...) - direct and indirect people management. Training of all new marketing managers of Amazon France, mentoring - promoted while in this role

Global Talent Program - 2 months internal mission bringing product management role expertise to support Amazon Brazil retail launch. Planning and execution of the homepage launch strategy, trainings/mentoring of local team and reporting to directors

- Optimization the on-site customer experience in the Beauty, Health & Personal Care categories, highlighting Amazon’s selection, value, and convenience to appeal to local customers. Planification, coordination and execution of the marketing strategy for the category and brand stores, set up of promotions, seasonal events, editorial content and brand merchandising. Data driven decision making and campaign performance analysis - co-owned the launch of the new Luxury Beauty category on Amazon.fr: market analysis, store design, marketing strategy definition and execution - Development of the traffic and awareness of the categories via several traffic drivers: SEO, emailing, affiliation, PR, influencers, social media and internal marketing campaigns. Test new customer targetings, traffic channels and messaging, measure success and develop best practices for each channel and each customer market segment - promoted in this role

Merchandising in the Health & Beauty department: Project management (restructuration of the department arborescence and redesign of over 10 category pages) and Marketing campaigns executions (promotions and brand marketing onsite)