Clem Guerard

Content Vertical SME for Pfizer

➢ International Project Management • Develop and implement online and offline projects in Health Marketing and Communication within the pharmaceutical sector as well as in the Food sector. Professional marketing programs. Omnichannel focus and content creation (global and local). • Strategy development. Monitor KPIs and budget, ROI improvement and follow-up. • Implement projects, design and execute strategies, manage and coordinate scientific, commercial and operational teams, follow-up in consulting projects in health and wellness projects. • B2B concept creation, B2C positioning, trend analysis, insight generation, personalized training tools development and implementation, omnichanel focus, events organization. • Customized services, innovative digital or offline solutions and budget management. ➢ International Business Development • Identify and generate new strategic leads • Understand the needs of potential clients and offer personalized strategic and operational plans, transform scientific evidence into business opportunities.

Strategic and operational management of a 10 + product portfolio (25% turnover) Implementation and definition of marketing annual plan and commercial actions. ➢ Product Development • New product launches. Develop strategic positioning, identify clients’ needs and their insights. Market study, sales forecasts (monthly, and long-term period), build strong internal and external communication as well as create promotional sales aid • Business Development, commercial and sales analysis to detect opportunity spaces. • Responsible for interdepartmental coordination and team management, workflow and procedure within the framework of an international product improvement project. Elaborate informational and promotional sales aids, as well as monitoring, follow-up and contingency plans. ➢ Sales network relationship • Define and communicate sales and business objectives, strategy to apply and KPIs. Participate in business meetings and local events, introduce latest developments and offer product training. Lead motivational campaigns and challenges to incentivize sales. Ease communication between client and sales network.

Understanding the functioning of a marketing department in a multinational company, within an unfamiliar sector that was enticing me. ➢ Marketing strategy implementation • Organize national congresses, develop sales aid materials, and define promotional and relational actions. ➢ Strategic plan development involvement • Market, sales and analysis of competitor action to better understand each specific client's needs. Identify new business opportunities and product development. Working on awareness, trial and loyalty.