CLEMENCE GIRAUD

• Développement de la visibilité et du portefeuille de partenaires du Bonbon dans le domaine culturel • Prise de contact avec les organismes culturels et les agences média • Mise en place de partenariats culturels. • Élaboration de plans média 360° (print, digital, OPS) et recommandations de dispositifs media auprès des partenaires • Suivi des partenariats en relation avec la rédaction, le pôle digital et le pôle vidéo • Création de concepts et de stratégies marketing à travers des plans media offline et online • Suivi des campagnes : Reporting, mesure et analyse des performances de chaque partenariat mis en place

I worked at Savencia as a part of my Master 2 at the Sorbonne University. My position covered the Middle East market for the food brands Elle & Vire, Ile de France, Corman, Lescure and Coraya. - Market research on Dairy products - Creation of product sales materials with the Sales team - Development of marketing strategies in the Middle East, adaptation to crises (e.g. boycott of French products in Muslim countries)

Event coordinator / In charge of production - Telephone Recruitement and booking for interim missions - Planning and coordination of different events at the same time & Making of reporting for each client (NRJ, Franprix, Samsung etc.) Student Job

During my Master 1 internship, I worked in Nestle Cereals category alongside 3 managers. Interventions on the missions of the Strategic Revenue & Promo Manager - Promotional KPI's follow-up (promotion volume management, follow-up of leaflets on the highlights, profitability of promotional operations in each store, in-store execution ...) - Update of the Cereal Partners France promotional catalog (coordination with marketing / supply chain...) including the creation of new promotional codes in relation with marketing - Competitive analysis (prospectus tracking, panel analysis...) Interventions on the missions of the Category Manager - Monthly performance analysis with Nielsen and Kantar - Competitive intelligence - Elaboration of supports for the sales force and customers to defend the category or the products Interventions on Merchandising & Channels Manager missions - Analysis of the brand plans and optimized plans for the sales force - Development of supports and tools for the sales force (brief agencies ...) - Monitoring of E-commerce KPI's for monthly performance analysis & competitive intelligence on this strategic channel

I was in the "Culture" department and had two main clients: Barilla and the Caisse d'Epargne My projects were the following: - BARILLA - Barilla "Masters of Pasta" evening 2019 - CAISSE D'ÉPARGNE : Bicentennial Concerts 2018-2019 My missions : - Choice and follow-up of service providers for the Barilla "Masters of Pasta" project: 6 starred chefs, 12 influencers, 6 venues for 6 organized evenings - Participation in the elaboration of strategic recommendations - Follow-up on the productions: Barilla "Masters of Pasta" & Bicentennial of the Caisse d'Epargne - Realization of benchmarks and competitive intelligence - Active participation in brainstorming sessions

- Customer Acquisition: looking for potential clients, negotiation, follow-up Outcome: 2 new clients (MASTERI, TECHCOMBANK), 1 contract in negotiation with HEINEKEN VIETNAM when I left - Social Media Management: 1 article published every thursday (most popular one "Gastronomy in Vietnam" with a reach of 1422 people, making of electronic brochures