Clément Dard

Audit and implementation of quick wins for an online CBD sales group: • Launch of a loyalty program for 3 brands to increase adoption rates and reduce loyalty costs • Reduction of CRM costs by renegotiating service provider contracts • Maximizing the use of existing tools • Implementation of a new segmentation • Optimization of marketing automation • Training existing employees on best practices

• Definition and implementation of the multi-channel CRM strategy (Push/Emails) for the engagement and re-engagement of users • Implementation of sequences based on the customer life cycle • Development of campaigns in synergy with the acquisition team & product • Creation & optimization of the customer journey by analysis of the funnel and friction points • Management of the e-reputation (Trustpilot, Google My Business) • Implementation and management of the sponsorship program • Optimization of marketing and transactional email templates by A/B Test • Deliverability management (IP Warm-up/Marketing pressure/Disengagement) • KPI analysis / Reporting

Within the subscription box publisher Surprizemi (Webedia Group), my missions are: • Implementation of multichannel campaigns (Scenario proposal / segmentation / creative brief / Routing) promotional and transactional • Routing and analysis of satisfaction surveys • Optimization of loyalty (Sponsorship / Contests / Promotion) • Animation of the site by optimizations (A / B test) or promotional animations • Creation of lead collection campaigns (Landing page / Contests games) • Campaigns of newsletters by WhatsApp (Messenger marketing) • KPI / Reporting analysis • Sales force on Gaming show

Accompanied the French and German teams in the launch of the Wootbox offer in Germany in partnership with Webedia Gaming GmbH (München). Main missions: - Implementation and adaptation of the Media Plan - Analysis of levers and optimization of campaigns - Monitoring and analysis of traffic and sales - Coordination of French and German teams. - Project Management