Clément Lecerf

– Designed and launched a music-based social deduction game (600+ units sold) – Built brand identity, packaging and storytelling from scratch – Structured early retail distribution (e-commerce, marketplaces, independent stores) – Managing manufacturing, pricing strategy and distribution expansion – Available on musicmatch.games! – Manufactured in Europe | Eco-designed production

– Supporting early-stage and scaling startups on positioning, go-to-market and revenue structuring. – Scope of interventions: • ICP definition & market segmentation • Messaging & value proposition design • Go-to-Market strategy • Acquisition framework structuring • Sales enablement & marketing infrastructure – Worked across B2B SaaS, AI, HRTech, EdTech, Retail and Consumer brands. – Selected clients: B2B SaaS / Tech: isahit, Weglot, Elevo, NC Partners, Nam.R, Wemanity, Gardeners, Edumiam B2C / Consumer: Virgil, La Procure, Deck & Donohue, École M, Toasty, Outwork

– Defined and structured the company's brand platform, messaging architecture and positioning – Led ICP segmentation and vertical targeting (Al-driven companies, aerospace, defense, enterprise tech) – Framed and launched a self-serve product offering in collaboration with the CTO (product definition, onboarding journey, pricing, sales enablement) – Built the full Go-to-Market infrastructure (Salesforce configuration, Pardot automation, lead scoring, lifecycle workflows) – Generated 12+ SQL/month (LTV €16K+) through structured acquisition and nurturing strategy – Built and managed a team of 3 (Content, Design, SDR/Growth engineer) – Partnered closely with Sales leadership to align marketing with revenue objectives

– Clarified value proposition and ICP, restructuring website messaging and acquisition priorities – Built scalable acquisition engine (SEO + paid) generating 10+ qualified leads/ week – Designed and implemented end-to-end sales funnel (lead capture → qualification → nurturing → CRM integration) – Structured CRM and marketing automation workflows (Pipedrive, Autopilot)

– Designed a hyper-local acquisition architecture across 50+ cities – Built a scalable SEO framework generating 10,000+ location-based landing pages – Structured paid acquisition strategy aligned with operational coverage – Scaled multi-city performance campaigns while optimizing CAC and city-level performance

– Built and managed a €20K/month multi-channel acquisition engine (paid + CRM + offline) – Contributed to the launch strategy of Seazon (new product line) through testing and acquisition modeling – Leveraged geo-data analysis (Tableau, mapping data, public datasets) to support operational expansion – Insights contributed to the opening of 3 new kitchens/logistics hubs

– Co-founded and scaled a learning-by-doing publishing brand from concept to national retail distribution – Defined product-market fit, positioning and retail strategy – Built brand identity, packaging strategy and multi-channel distribution model – Signed national retail partnerships (Leclerc, Nature & Découvertes) +120 independent bookstores – Sold 20,000+ units – Built and managed a team of 10 across marketing, sales and operations

– Conducted traffic and performance analysis (Google Analytics, ComScore, Nielsen) – Identified technical and UX optimization opportunities – Contributed to A/B testing roadmap and platform optimization decisions

– Contributed to acquisition and campaign automation initiatives – Led development of an internal tool automating Google Ads campaigns – Managed performance marketing campaigns for major enterprise clients (Adecco, Manpower, BPCE)

– Built lead generation tracking tools connected to Salesforce – Managed paid acquisition campaigns (Facebook Ads) for enterprise clients – Contributed to development of campaign automation features

– Supported SEO strategy and website optimization for regional clients – Performed keyword research and traffic performance analysis

– Supported in-store and digital communication initiatives – Assisted marketing coordination across retail operations

– Supported product marketing coordination and internal communication – Assisted in market analysis and sales materials preparation