Clément LONGIN
Senior Social Ads Specialist | Creative Strategy
Salaire / Taux journalier
Paris, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
J’aide les e-commerçants à doubler leur chiffre d'affaires grâce à la mise place d'une creative strategy sur leur Social Ads. Un système qui permet aux marques e-commerce de dépenser plus de 10k € par jour et de rester rentable. Cela fonctionne en 3 étapes : - Je définis des angles marketing qui résonne avec ce que désirent tes prospects - Je donne vie à des concepts créatifs tendances qui capte l'attention et génère des conversions - J'analyse et j'itère sur les meilleurs créas pour scaler
Expérience de travail
Growth Marketing Specialist - Creative Strategist
Bene Bono
mai 2023 - Présent
3 ans 6 mois
Paris, France
Social Ads / SMA (Meta) - France + Spain - Management of Social Ads campaigns (~100k € Monthly) - Implementation of a scalable advertising creation system (Creative Strategy) - Management and optimisation of advertising spend (Media Buyer) Search Engine Ads / SEA (Google Ads) - Management of Search Ads campaigns (~€10k monthly)
Scaling Specialist - Account Manager SEA / Social Ads
Stride-up
sept. 2022 - janv. 2023
5 mois
Paris, France
Social Ads / SMA (Facebook Ads) - Elaboration and implementation of Social Ads campaigns (Conversions) - Social Ads campaign management (~20k € Monthly) - Optimization of advertising content (Targeting, Copywriting, Creatives) - Audit of advertising accounts Search Engine Ads / SEA (Google Ads) - Elaboration and implementation of campaigns on Google Ads - Management of Search Ads campaigns (~10k € monthly) - Optimization of different campaigns (Search, Performance Max, Shopping, Dynamic Search Ads) - Management of the shopping flow (Channable) - Audit of advertising accounts Conversion Rate Optimization (CRO) - Audit and creation of CRO recommendations (ecommerce) Customer Relationship Management - Customer relationship management - Creation and presentation of performance reports Clients : Charlotte Bio, Lolo Paris, OnBehalf, Txaku
Growth Marketing Manager
Firstgen
août 2020 - sept. 2022
2 ans 2 mois
Paris, France
Digital Ads (SMA / SEA) - Platform recommendations, budget and funnel structuring - Implementation, management and optimization of Social Ads campaigns (Facebook Ads, TikTok Ads, LinkedIn Ads, Waze Ads) - Monitoring and analysis of campaign performance Conversion Rate Optimization (CRO) - Optimization of conversion tunnels (Landing pages, Quiz) Content creator - Creation of advertising and social network content (videos and images) Clients : USERNAME, UNLOCK, Lillenium, Green Vallée, Purally, Miniso France, Maison Nathalie Blanc, Le Jardin Retrouvé, MONO Skincare, OUATE Paris plage
Content & Social Media Specialist
INCARA LAB
juil. 2019 - août 2019
2 mois
Paris, Virginie 20130, États-Unis
Social media (Facebook, Instagram) : - Content creation & ideation (videos & images) - Content planning - Community management Gestion d'influenceurs : - Management of a micro-influence campaign (Hivency) - Management of a influencers
Formation
IIM Digital School
Master - E-business strategy, Marketing
2020 - 2022
3 ans
Activités et associations : POLETECH : Photography and video association LÉOWORKOUT : Weight-training/gym association LÉOSTUNT : Gymnastics and parkour/freerun association
Dashboard & data visualization, Digital ADS : Facebook, Google and programmatic
Dorset College Dublin
Bachelor's degree, Digital communication and media /multimedia
2019 - 2020
2 ans
Project management - Academic Writing - E-business & digital marketing - Teamwork & communication
IIM Digital School
Bachelor - Digital communication and E-Business, Digital communication / multimedia
2017 - 2020
4 ans
Activités et associations : POLETECH : Photography and video association LÉOWORKOUT : Weight-training/gym association LÉOSTUNT : Gymnastics and parkour/freerun association
Agile project management and methodologies, Digital advertising, Data: collection & analysis of data, Benchmark, Strategic Planning, Social Network Strategy
Licences et certifications
Manager du Marketing Digital
Délivré le : déc. 2022
Shopping ads Certification
Délivré le : oct. 2022
Google Ads Search Certification
Délivré le : oct. 2022
Certification Google Analytics Individual Qualification
Délivré le : juil. 2022
Sales Hub de HubSpot
Délivré le : déc. 2021
Hootsuite Platform Certification
Délivré le : avr. 2021
Waze Ads Fundamentals
Délivré le : avr. 2021
BAC S
Délivré le : août 2017