Clément Meunier

Worked as an EMEA lead communication & marketing manager on the AAA game: TEKKEN 8. ✔️ Strategy Definition and Implementation: - Defining marketing strategies with other regional HQs (USA, Asia) and executing the EMEA marketing strategy across all EMEA territories. Strategies included: brand DNA, targeting, SWOT, market analysis, competitive map, SKU plans, Lifecycle Management, Pricing, USPs, Key pillars, Qualitative/Quantitative analysis, key beats roadmap, 1st party & collaboration plans. - Coordinating key MKT milestones with American and Asian teams, as well as with various internal EMEA HQ teams (PR, Digital, Community, CRM, Ops, Creative, Events, etc.), and EU-located teams (Local MKT counterparts), throughout MKT campaigns. - Worked on licensing activations & brand collaboration strategies (celebrities, endemic/non endemic, cross-promotions, in-game content) ✔️ Project Follow-up and Team Coordination: - Coordinating across internal teams (production, localization, printed materials, PR, CM, Digital, QA, etc.), local EMEA Comms & MKT managers, 1st/3rd parties, licensors, and regions (America, Asia). - Handling coordination tools (e.g. beat/project roadmap, pre-orders tracking, Jira, MSFT 365) to ensure key milestones are met. ✔️ Support and Promotion: - Managing MKT budgets for each title from pre-launch, launch, to post-launch phases. - Developing creative assets in collaboration with devs, licensors, and creative agencies: keyart, icons, banners, TV spots, trailers, SEO/SEM, display/web, social, retailers ads, metadata, ATL... - Coordinating and providing assets to +30 territories and +50 teammates. - Curating content for game editions (SKUs: Collectors, Ultimate, Deluxe, Launch, Starter, etc) - Working with channel marketing teams to ensure visibility with 1st/3rd parties and drive product exposure across their networks (BTL: newsletters, websites, social, push, streams, etc.). - Presenting games to big external and internal summits.

Worked on the following titles: Captain Tsubasa: Rise of New Champions, Code Vein, Ace Combat 7: Skies Unknown, TEKKEN 7 and its e-sports tour Tekken World Tour 2019, Taiko no Tatsujin, Katamari Damacy, Namco Museum Arcade Pac, and Gundam titles. ✔️ Strategy Definition and Implementation: - Defining marketing strategies with other regional HQs (USA, Asia) and executing the EMEA marketing strategy across all EMEA territories. - Coordinating key marketing milestones with American and Asian teams, as well as with various internal EMEA HQ teams (PR, Digital, Community, CRM, Operations, Creative, Events, etc.), and European teams (EMEA-located marketing counterparts), throughout marketing campaigns. ✔️ Project Follow-up and Team Coordination: - Ensuring smooth coordination across internal teams (production, localization, printed materials, PR, CM, Digital, etc.), EMEA Product Managers, first/third-party partners, licensors, and other regions (America, Asia). - Creating and managing coordination tools (asset calendar, pre-order tracking, Office 365) to ensure all Marketing & Communication milestones are met. ✔️ Support and Promotion: - Managing marketing budgets for each title during the promotion, launch, and post-launch phases. - Developing creative assets in collaboration with developers, licensors, and creative agencies, including key art, icons, banners, trailers, media advertising, screenshots, renders, social media assets, websites, etc. Coordinating and providing assets to +10 territories and +50 teammates. - Curating content for EMEA Collector’s Editions and other SKU editions (Bundles, Deluxe, Launch, Starter, etc) - Working closely with channel marketing teams to ensure visibility with first-party platforms and drive product exposure across their networks and media channels (BTL support: newsletters, websites, social accounts, push notif, live-streams, etc.). - Presenting games to external events with press (e.g. Gamescom 2018/2019) and big internal summits.

✔️ Participation aux lancements de nouveaux jeux et supervision des briefings avec les agences créatives. ✔️ Supervision des créations d'assets dédiés aux campagnes d'acquisition digitale (bannières, interstitiels, habillages, métadonnées). ✔️ Gestion des fiches produit et des assets pour pages retailers (packaging, kits presse, argumentaires de vente).