Clément Peltier

Product Manager SEO & AI Leading a team of 6 developers, 1 QA, and 1 Engineering Manager, I am responsible for the strategy and implementation of organic search (SEO) for Aviv’s new whitelabel real estate platform (SeLoger, Logic-Immo, Immowelt, Immoweb). In parallel, I oversee the development of an innovative AI-powered SEO tool, which includes: - Fine-tuning of LLMs (Large Language Models) - AI product strategy & roadmap - AI engineering & MLOps - Cost optimization (cost efficiency, cloud infrastructure) - Data-driven decision making - Scalability and automation This tool leverages a datalake (internal and external data) to generate optimized content and automate SEO decision-making, while ensuring quality, performance, and compliance with business requirements. Key responsibilities: - Defining the AI product vision and developing the strategic roadmap (3 years) - Analyzing business needs, market trends, and competition - Writing functional specifications, managing Epics and User Stories - Project management using agile methodology (Scrum, sprint planning, daily standups, retrospectives, sprint reviews) - Close collaboration with AI Engineering, Data Science, and DevOps teams - Implementing MLOps processes for deployment and maintenance of AI models - Cloud infrastructure cost optimization and model performance monitoring - Communication and coordination with stakeholders (SEO Leads, CTO, CPO)

Maternity leave replacement. Responsible for Google and Facebook Modules within the marketing squad at Prestashop (European Leader in eCommerce CMS). I assist merchants in enhancing their online presence through Google free listing, Google Ads, and the Meta Catalog (Facebook, Instagram). I work with a team comprising 7 developers, 1 scrum master, 1 UX/UI designer, and 1 QA. Tasks include: Preparing a 6-month to 1-year roadmap. Engaging in continuous discovery. Managing the project and development team. Proposing a new business model to increase Monthly Recurring Revenue (MRR).

Website Development : eCommerce (Wordpress / Woocommerce, Shopify, Prestashop, Magento) Website (Wordpress, Drupal) Design UX/UI (Figma, Adobe XD)

Tunnello (August 2016 - August 2019) & VPNVision (Oct 2010 to August 2021) Tunnello was a B2C VPN solution allowing Internet users to change their location to access geo-blocked content, escape censorship and browse safely without being tracked. After 1 year of R&D, we successfully launched the product in the market. Some key figures : More than 5,000 users / day A database of more than 1.2 million users A solution availaible in nearly 170 countries. VPNVision is another SaaS VPN service, dedicated to French expatriates around the world. Product Strategy & Alignment - Definition of the business strategy - Concept Paper & product architecture (in collaboration with the tech lead) Product Discovery - User surveys - Product map & customer journey - Workshop facilitation - Wireframe & functional specification - NPS scoring strategy Product Delivery - Technical design - Writing of the US - Animation of refinement backlogs - US validation - Demo & retrospective - Implementation of the Scrum methodology Digital Marketing Development of E-Commerce SaaS websites (Wordpress, HTML, CSS) Acquisition strategy, activation, retention, revenue, referral Growth Hacking Inbound (SEO, Marketing Automation, CM) and Outbound (Ads, Affiliate) Marketing KPI monitoring from Google Analytics and our CRM UX / UI Design - Realization of wireframe + interactive prototype on Figma

Managing International digital project for the Business Units of Saint-Gobain’s Innovative Materials division. Project management: • Product Owner (Agile methodology) standardization and concentration of 100 sites in 5 multilingual brand sites with PIM and DAM integration. Definition of functional specifications, project monitoring, stakeholder management, test, debug and recipe. (350k € budget) • Product Owner on IT projects such as websites, apps & applications • Budget management (650k €) • Selection and deployment of a DAM • Creation of a lowcost website program • Management of employees and organization of team schedules Digital Marketing • SEO, Google Analytics and Tag Manager trainer. • Creation of an SEO Audit program. • Creation of dashboards for the Business Intelligence teams, monitoring of KPIs and strategic and operational recommendations. • Traffic, customer journey, and audience optimization to foster lead generation (SEO, SEM, Analysis) • Consulting in digital strategy and digital transformation (SEO, Inbound, Outbound). Design • User Experience (UX) and User Interface (UI): Website, Mobile Apps, Internal Applications ... • Creation of a design division (UX / UI) and team management.

As part of the Air France marketing team for the Japanese market, my actions were: • SEO/SEM analyzes and implementation of recommendations • Launch of an acquisition campaign on social networks through a contest. • Selection and implementation of an e-reputation tool. • Benchmark of competing Air France sites and optimization recommendations for the UX. • Creation of a communication plan for a new BtoC product (content writing and graphic design).