Cléo Beruben

Management of customers onboarding journey From Technical implementation to Go live. Search expert!

• Analysis of the market including market landscape and trends, market size, business models (delivery options, pricing structure) and competitive analysis • Defined a solution that combines charity donations and second-hand shopping through one platform with door-to-door shipping • Deep dived into product needs: mapped target persona, conducted interviews to understand market needs and prioritize product features • Designed the Business Model and Business Plan together with a startup mentor (charities/delivery companies/resources/marketing) • Built-up monetization simulations and forecasts to decide if to pursue and how? • Branding (storytelling, marketing messages to match each main features for each target persona, visual recognition, …)

• Data modeling and training of computer vision classifiers to create Visual Recognition • Deep Tagging and Taxonomy Product lead (Defined actual capabilities and opportunities, defined KPIs) • Customer Success (Kick-off presentation for “Deep Tagging” product, definition of success, integration and follow-up) • Data analysis of customers journey (KPIs follow-up for POC success: Search Precision vs Recall, ATC, RPV, CTR, …)

E-commerce & NLP domains • Data Analysis of shopping behavior on e-commerce websites (advanced analysis of big data clickstreams and listings) • Data-driven modeling of the ontology tree based on human queries language patterns and search results (use of structured and unstructured data to create knowledge and build Artificial Intelligence) • Defined requirements for NLP features designed to improve recall and precision of the Natural Search API (ongoing improvements) • Competitive Analysis and Battle Cards for NEW Product: Voice Shopping Assistant (1 month “Intro to Product” mentorship program) • Customer Success (catalog integration, KPIs follow-up ATC, CTR, Balance Precision VS Recall) • Project Management (Walmart Hackathon voice shopping assistant Demo: understand needs, converted to Q&A scenario, lead the team to sync the different tasks and deliver on time) • Designed healthy team organizational habits upon team leader request (knowledge retention system, frameworks and templates)

• Built a tool designed to optimize the commercial activity of the company by monitoring consultants’ performances - Understanding and definition of needs from the Management (Product backlog, KPIs definition) - Defining requirements and backlog prioritization for 2 junior engineers (ETL and Reporting steps) - QA and KPIs follow up • Built a Financial Report using Microsoft Power BI • Performed Trends Analysis of the BI industry and guide the Community Management team in writing the optimal content

• Optimized Website www.quilliup.com (Design using WordPress, SEO, Contents) for their new subsidiary company: Vision BI • Kick-started the European Startup Accelerator: Keyrus Innovation Factory (ongoing in 2021) - Startup screening (Business Model analysis, Interviews) - Elected startups: Tomigo, Finnovest, Reactful - PR and Communication (Marketing automation, Community Management, Content writing, Explainer videos)