Cloé Imbert

SANDWICH is a marketing agency dedicated to the F&B industry – Creative strategies – Projects management – Events production

I support startups, SMEs, and agencies in their business development and growth. My role: manage the full sales cycle, structure processes to generate leads and strengthen client relationships, and design tailored growth strategies. Key areas of expertise: – Business development (prospection → closing) – Growth strategy design (Europe & LATAM) – Email marketing & lead generation campaigns – Account management & client retention – Cross-functional project management (coordination between tech, product, and marketing teams) Examples of missions delivered: SaaS: business development strategies LATAM, end-to-end sales process management, prospection, demos, clients management. E-commerce & Retail: lead generation, email campaigns, data structuring. Creative Agencies: end-to-end sales process management, market penetration strategies in the Americas, project management. HR & Health Solutions: marketing strategy, B2B & influencer partnerships, product-related purchasing. Vinos Amparo: wine import & supply chain management, negotiations with French producers & distributors.

– In charge of the deployment of the Marketing category for France – spend 15 M€ – Providers account management – Management of the global purchasing process (sourcing, call for tenders, negociation, contractualisation) – Harmonization of European purchasing rules

* KPMG - Indirect Purchasing department - spend 2017: 200M€ Scope: ITS, Travel, FM, HR, Marketing&Communication – Purchasing cartography:, identification of national expenses – Purchasing strategy: Implementation of the Purchasing policy, internal needs analysis, market watch, steering and follow-up of suppliers' performances, reporting – Management of the global purchasing process (sourcing, call for tenders, negociation, contractualisation) * Bouygues Télécom – Commercial and Marketing Purchasing department - spend 2017: 500M€ Scope: content, services and partnerships Development of business parnterships Evaluation of market's opportunities and implementation of new sales chanels Management of the global purchasing process (sourcing, call for tenders, negociation, contractualisation)

Industry: Oil, Natural Gaz and Solar Energy 10,5 billion dollars net income in 2015 World's 4th ranked oil company 100 000 collaborators in more than 130 countries – Technical Assistance category: Purchasing strategy creation and roll-out, Calls for Tenders' launches and follow-up, negotiations et contractualization of Master of Agreements – Maritime inspections and analysis category: Calls for Tenders' launches and follow-ups, negotiations et contractualization of Master of Agreements, management of performances/contracts reviews – Refuellers category: Calls for Tenders' launches and follow-ups

–Business development strategy for the new markets – Business analysis: on demand analysis based on BI queries – International performance analysis: KPIs, scorecards, management plans – Evaluation and benchmarks for potential markets – Investigation of international competitive landscapes – Sales and online marketing support.

–Business development strategy for the existing markets –Launch of a loyalty campaign and development of CRM strategies –Business development support for Wheretosleep.com –Creation and launch of an online marketing campaign: « The flatmate day » –Competitive Intelligence –Recruitment and training of translators –Social medias