Colette Gilles

- Created the brand Popchaa from scratch, graphic design, elaborated the menu and drinks, merchandising - Managed 5 employees, oversee the store operations, logistics, supplies, - Brand acquisition, monthly promotion and marketing plan - Guarantee a great client service and employee happiness - Financial forecast, invoicing and accountability

- Account management Nivea, Nivea Men, Eucerin, Cetaphil, Société Générale - Manage a team of 5 paid social consultants within a business unit - Manage budget allocation and campaigns between 600k and 1M€ - Elaborate media plan proposals up 12 campaigns per trimester - Provide and present performance reportings to decision makers with marketing insights

• Grow acquisition, leads and optimise ROAS • Manage Social campaigns for 6 regions (UK, France, Germany, Austria, Italy, Spain, Benelux & Nordics) • Manage new acquisition projects : Snapchat launch, retailer events visibility etc... • Create guidelines for Ad creation • Weekly and monthly reportings : spend, audience & creative performance, formats

- Account management CHANEL Fashion / Watches / Fine Jewelry - Manage budget allocation up to 650k€ per campaign and Media plan proposals for any Chanel initiative (events, Haute couture défilés, Fashion prêt à porter shows etc...) - In charge of Global Social Advertising (Facebook, Instagram, WeChat, LinkedIn, Twitter) - Global reportings, local market coordination and performance monitoring

• Grow acquisition, revenue and optimise ROI • Manage Search and Social campaigns : Google Ads, Facebook Ads, Bing Ads and Native Ads (Taboola, Outbrain, etc...) • Coordinate ad creation • Monitor monthly spend & performance, ROI, analytics and reporting

• Benchmarking and project management for digital development with Luxury watches e-retailers • Redesign a mini-website • Create website content with Adobe Experience Manager (CMS) • Manage translation projects with 12 languages and coordinate the content with the agency and subsidiaries

- Google Adwords certified - • Manage trainings on Google My Business, Adwords, Analytics, Trends, Youtube... • Manage more than 350 Google My Business accounts for SMBs and assist them to grow their online business • Pitch entrepreneurs during events in Chambers of Commerce and in Business fairs as 'Salon des Entrepreneurs', 'Salon du E-commerce', 'VivaTechonology'...

- Marketing - • Improve e-commerce website : competitive market intelligence, brainstorming workshops, mock-up analysis, benchmarking, online content with CMS Hybris • Animate staff trainings about digital transformation and new tools • Launch new functionnalities on mobile app & website • Analyze data about online users (Xiti) - Management - • Launch a B2B purchasing platform with the key account Bouygues Construction (client requirements, functional analysis...) and coordinate IT, digital marketing, external provider and sales teams - Social media - • Build Social media guidelines aligned with the brand strategy • Community Management : manage social accounts and create content (Facebook, Twitter, LinkedIn et YouTube)