Constance Barbier

Communications strategy and digital marketing consultancy mission : - Analysis of the 40-65 age group to identify key messages to raise awareness, depending of direct and indirect target. - Drafting of key messages and key visuals to be promoted via the various channels: print, digital, TV, etc. - Identification and analysis of key KPIs to measure the impact of communication and marketing campaigns (SEA) - Development of emailing campaigns et data results analysis - Community management on LinkedIn, Facebook and Instagram and social media campaign - Optimising the website (UX/UI and SEO) to increase the number of macro conversions

Website - UX/UI designer : design of the wireframes for the new websites (S4IC and SEAzam) & optimization of the user journey. - Web development : integration of the websites with the CMS Wordpress (child theme and plugins). - Maintenance of the websites. - In charge of the SEO : improvement visibility on Google (Google MyBusiness, text optimization, meta title, description and meta tags, internal linkage, speed of the website, reduction of the image weight ... ) in collaboration with an extern partner to increase Google ranking. - Google Analytics data analysis. - Copywriting : participation in writing articles. Communication & marketing - Elaboration of a communication and marketing plan with budgeting. - Visual communication : design of logos and graphic charter, realization of static / dynamics banners & infographics, creation of videos (motion design) to support the visual communication of the company. - Communication on social media : publication of LinkedIn post and LinkedIn Campaign Manager for paid campaign, in charge of the YouTube channel. - Emailing and marketing automation : creation and programmation of emailing campaign to follow up and keep in touch the leads. - In charge of digital marketing campaign in collaboration with stakeholders (TechTarget) to find more leads.

- Realisation of several interior architecture projects with customer-centered thinking: revision of the interior of a tapas restaurant, transformation of an attic into an apartment and design of a tiny house for cycling tourism. - Project management process: project definition, creative research drawings, research references and inspiration, moodboards, measuring drawings, 3D views, financial plan and Gantt chart for work organization, customer relationship management.

Part of the digital marketing team. Design of web pages, banners and creation of short videos to promote marketing operations. Maintenance of the website and management of the content. Web development : integration of landing pages (HTML5, CSS3, JavaScript integration). UX/UI : optimization of the website + implementation of digital tools to improve the user experience (exemple : GetSiteControl) Mailing : design and development of newsletters, optimization with digital tools (exemple : Timer) and programmation of mailing automation, producing reports and statistics analysis. Data analysis of the website with Google Analytics. Digital campaign : briefing, design and integration of digital campaigns (GDN, Rossel/IPM, Outbrain, Facebook)

Part of the digital marketing team : brainstorming and digital communication strategy. Design and development of banners, landing pages and marketing campaigns. UX/UI : Optimization of the UX/UI of the webshop. Web development : web integration and management of the content of the webshop.

Project definition with the client : definition of his core business and his needs (functionalities). UX development : identification of the user type, definition of the user journey, creation of wireframes (low and high fidelity) with dynamic prototyping wich offers an experience centered on the user (Sketch, Marvel and Figma). UI development : design of the model of the website. Guerilla user testing for the validation of the customer journey. Web integration : integration of the wireframe with the CMS Wordpress (HTML5, CSS3). Customer training : how to manage the content, the SEO and the maintaining of the website.

Definition of the user types. Advisor about the user interface and the ergonomic of the website. How to improve the user journey, what kind of functionalities to add to create a pragmatic website user centric. How to create an interface which reveal the visual identity of the company.

Part of the marketing team : Brainstorming for projects development. Design of visuals (for print and web) for the visual communication (Photoshop, Illustrator, InDesign, After Effects). Taking care of the website content. Design and programmation of landing pages and emailing campaigns (HTML5, CSS).

Pierre Simon : design of the CD album. Dark Worries : design of the logotype and CD album. Advisor on his visual communication. EU Watch : design of the logotype. La Providence : design of a banner. Fondacio : design of banners. Ermitage by Fondacio : design logotype. Lunettes Roses : design of flat pattern for glasses. Graphic tools : Illustrator, Photoshop, InDesign

Project definition with the client. UX : design of the wireframes low fidelity user centric. Definition of the user journey. UI : creation of the graphic charter and design of the model of the website (Sketch). Guerilla user testing method for the validation of the user journey. Frontend development : web integration of the wireframes with Wordpress (CSS3/HTML5). Management of the hosting and domain name. Taking care of the SEO and installation of Google Search Console. Client training for the content management on Wordpress.

Project definition with the client UX : design of the wireframes low fidelity user centric. Definition of the user journey. UI : design of the model of the e-commerce website (Sketch). Guerrilla user testing for the validation of the user journey. Frontend development : integration of the e-commerce website using CMS Shopify (CSS3/HTML5/Bootstrap4, JavaScript integration). Installation of Google Adwords, Google Analytics, Google Search Console. Client training for the content management on Shopify.

Design of models for responsive websites with a concern about user experience. Creation of graphics designs for the visual communication of the company. Help on the frontend development of web tools and web integration with CMS (Shopify and Wordpress). Programmation : Bootstrap4, CSS3/HTML5, JS, Liquid language Web tools : Git/GitHub, Mail Chimp, Slack, Basecamp. Graphic tools : Illustrator, Photoshop.

Assistant stylist on the production of collections : fashion drawing, selection of fabrics and patronage. Taking care of the merchandising and of the visual communication (banners, look book, scenography, photo shoot).

Photo shoot management and artistic direction of a photo shoot to highlight the creations of designers. Set up a moodboard, development of thematic, management of the stakeholders, scenography definition.

Assistant to the writing mode, research trends, relationship with the press agencies. Selection of the designs and accessories in press agencies. Assistant on the fashion set: dresser and attitudes management.