Constance de Lencquesaing

>Define global and local messages, and roll out the communication plan, define territory of expression, work with Executives on media training >Day-to-day management of the three local agencies (France, UK, Spain) - ensure alignment between global messages and local specificities, respond to inbound media request >Leader Advocacy: manage the LinkedIn account of CEO Firmin Zocchetto + EXEC leaders by theme. >Lead institutional and ecosystems partnerships (France Digitale, French Tech…)

For the group and its three brands (Manpower, Experis & ManpowerGroup Talent Solutions) > Define and convey the group’s external messages linked to FuturOfWork (transformation of society, ecological and technological transitions…), launch 360 campaigns (barometer, studies) and train spokespersons. > Structure press relations for the group’s three brands (Manpower, Talent Solutions and Experis). Train the team (5people) in PR issues. Handle crisis comms (cyberattack, discrimination, illegal work). > Co-authored and publicized ManpowerGroup’s France first CSR report. > Social media: management of the Group’s and the Chairman’s SM. Alignement of best SM practices. Social monitoring. Employee advocacy (10 000 employees). Amplification of partnerships. Launch of Manpower TikTok's account. > Influence: launch of Manpower France’s first influence campaign with Roman Doduik.

> Media relations: participate to strategic PR & influencers relations, coordinate and follow-up with interviews, write content (press release, bylines, blogpost) and identify public speaking opportunities. > Social media: elaborate social media campaigns > Influence: source and maintain relationship with influencers, develop digital campaigns > Brand marketing: develop integrated campaign (PR, Digital, Marketing, event) Main references: PayPal, HP, Adobe France (Adobe Stock), Extended Monaco (Digital Affairs Ministary of Monaco), Symantec/NortonLifeLock, AppDynamics

Working in Corporate, B2B and consumer areas. > PR: coordinate and set up the launch of press campaigns - press releases, media partnerships, prepare and management of interviews with Senior Leaders. > Social Media: define and manage social media strategy in France (Facebook, Twitter, LinkedIn) according to our different targets – Creative brief for local campaigns. > Work with influencers on B2B and BC2 activations. > Brand marketing: support EMEA team to launch French brand campaigns. > Work closely with PR and social media teams of the agency (Havas WorldWide). > Manage the press line and FR budgets. > Participation to crisis management: cyberattacks, fake accounts, harassment

> Management of the digital strategy on Facebook, Instagram and Snapchat (Yoplait and YOP) > Market analysis of UF via panel and ad-hoc studies to identify growth opportunities > Brand Performance Analysis > Management of the graphic chain (brief, created and EXE) > Competitive intelligence and CRM strategy recommendation

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> Quantitave and qualitative development of 5 lines of business of Michel & Augustin in New York. > Door-to-door prospection, competitive intelligence and creation of customers database.