Coraline Saint Germain

• Led retail performance analysis across 15 European markets and delivered a Power BI dashboard to drive merchandising decisions • Designed a store segmentation model (27 clusters) to evaluate strategy impact and improve business performance

• Digital audit and strategy: led a comprehensive strategy overhaul and redesign of the digital ecosystem, resulting in a 67% increase in audience on LinkedIn and 104% increase on Instagram • Data-driven management: conducted in-depth analysis of key performance indicators and continuous content optimisation to maximise reach and engagement • Editorial projects: produced the Coop Vox podcast (63,000 listens) and developed a digital communication toolkit distributed to 4,550 companies

• Strategic monitoring and trends: Detection of weak signals and emerging trends for a portfolio of 10 clients (including Netflix, Agatha, Wecasa) in order to define differentiating positioning • Consumer behaviour analysis: Identification of insights and definition of brand platforms (mission, values, personas) through in-depth study of sector issues • Internal projects: Social media management, CSR initiatives, and an opinion piece in CB News – "CSR: Perfection Doesn’t Exist"

Clients: AESIO (French insurance company), Google, L'Oréal, McDonald's • Creative Strategy: Providing strategic recommendations, conducting benchmarks, identifying key insights, and developing creative briefs. • Additional responsibilities: Coordinating teams, leading meetings, and contributing to agency-led research (Insight We Trust CSR).

Clients: Carrefour Voyages (travel agency), Sephora, Pôle Emploi (public employment service in France)

Clients : Fondation Transdev, Fondation MMA, MAAF, Crédit Coopératif