
Corine Hadad
Senior Marketing Manager
Salary / Daily rate
Israel, WV 26444, USA
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Marketing strategist with 20+ years driving brand innovation across pharmaceutical and tech industries. Proven track record leading digital transformations, managing multi-million product launches, and building high-performing cross-functional teams at Pfizer and Amdocs. Trilingual expert delivering creative, compliant marketing solutions that exceed business objectives.
Work experience
Internal Communications Manager
Amdocs
May 2020 - Present
6 years 6 months
Ra'anana, Israel
This position involved developing and implementing effective internal communication strategies to foster engagement and collaboration within a rapidly scaling tech environment. It emphasized the importance of clear, consistent messaging that aligns with organizational goals and values, ensuring that all employees are informed and connected. Experience gained in leveraging various digital tools and platforms enhanced the ability to create engaging content that resonates with diverse audiences. This role required a strong understanding of multimedia communication methods including interactive content, to keep employees engaged and informed. A focus on strategic thinking was essential for crafting communication plans that not only addressed immediate needs but also supported long-term business objectives. Skills in audience analysis were honed to tailor messages effectively, ensuring that communications were relevant and impactful for different employee segments. Collaboration with cross-functional teams provided insights into the unique challenges faced by various departments, allowing for the development of solutions that enhance organizational transparency and trust. This role also involved gathering and analyzing feedback through surveys and other metrics to measure engagement levels and refine communication strategies continuously. Key skills developed included digital competence in utilizing the latest communication tools, strategic analysis for informed decision-making, adaptability to evolving organizational needs, and strong interpersonal skills for building relationships across all levels of the organization.
VP of Marketing & Business Development
b-online.co.il
Oct 2018 - Aug 2019
11 months
Israelândia, GO, 76205-000, Brazil
This role involved developing a deep understanding of how to effectively implement and maintain digital strategies for clients with limited internal resources. It emphasized the importance of seamlessly integrating digital initiatives, allowing businesses to focus on their core operations. Working with a diverse portfolio of clients in both B2B and B2C marketing within highly regulated environments enhanced expertise in navigating complex challenges. Valuable insights were gained into tailoring creative solutions that comply with stringent medical, legal, and regulatory guidelines, particularly in the pharmaceutical and healthcare sectors. Continuous learning and professional development were prioritized through obtaining certifications and training in industry-leading platforms. This commitment resulted in proficiency in tools such as Veeva, Salesforce, Microsoft, Drupal, and WordPress. Staying informed about the latest technologies and trends proved essential for delivering relevant and effective marketing strategies. Key skills developed include critical thinking for analyzing complex problems and developing strategic solutions, as well as stakeholder management through effective collaboration with diverse teams and clients to achieve shared goals. Additionally, expertise in digital strategy implementation facilitated the alignment of digital initiatives with business objectives while ensuring regulatory compliance in marketing efforts.
Innovation, Digital & Multi Channel Marketing Manager
Pfizer Pharmaceuticals Israel
Nov 2000 - May 2018
17 years 7 months
Israelândia, GO, 76205-000, Brazil
This role centered on supporting business objectives through innovative, agile, and cost-effective marketing strategies. It involved integrating conventional and digital marketing approaches, providing a unique opportunity to work across both domains. Experience in conventional marketing included managing conferences and projects, designing and producing promotional materials, and overseeing vendor management and procurement processes. Leading cross-organizational projects from concept to execution enhanced skills in branding, planning, and effective communication. In digital marketing, a strong customer-centric approach was developed by managing all digital assets from conception through production and ongoing maintenance. This experience emphasized the importance of creating engaging content that resonates with target audiences. The position fostered growth through innovation and adaptability while collaborating with cross-functional teams to achieve and exceed goals. Identifying consumer needs and tailoring solutions led to the establishment of new communication platforms that facilitate efficient connections with stakeholders. A self-driven leadership style complemented a collaborative team approach, promoting a creative mindset that embraces unconventional solutions. Previous experience in the hotel management industry strengthened interpersonal skills and reinforced a service-oriented approach. Proficiency in French, English, and Hebrew further enhanced communication capabilities. Overall, this role cultivated a commitment to excellence, teamwork, and ethical behavior as foundational pillars for success in a dynamic marketing landscape.
Vice Front Office Manager
Isrotel Royal Beach, Eilat
Jan 1996 - Jan 2000
4 years 1 month
This role involved the ongoing management of front office reception staff, including overseeing work schedules, financial reporting, invoicing, and room bookings. It emphasized the importance of effective communication and teamwork across all hotel departments to ensure exceptional service for guests. Experience gained in managing front office operations included training and developing staff to enhance their customer service skills and ensuring that all front desk activities were executed efficiently. This position required strong organizational abilities to coordinate schedules and manage daily operations effectively. The role also provided opportunities to develop financial acumen through the preparation of financial reports and management of invoicing processes. Skills in vendor management and procurement were honed while overseeing purchasing and warehouse management, ensuring that all resources were utilized effectively. Collaboration with various departments was crucial for maintaining high service standards and addressing guest needs promptly. This experience strengthened interpersonal skills and reinforced the ability to resolve guest complaints efficiently while fostering a welcoming environment. Key skills developed included leadership in managing diverse teams, strategic planning for optimizing front office operations, and a keen understanding of customer relationship management. The role cultivated a commitment to excellence in service delivery, with a focus on creating memorable experiences for guests.
Education
The Hi-Tech College of The Matrix Group
Computer Graphics and Multimedia Certificate Program
2011 - 2012
1 year 1 month
The Management College
Book keeping and account management level 1&2 Certificate
1999 - 2000
1 year 1 month
Tadmor Herzeliah
Hotel management
1995 - 1996
1 year 1 month
Dawson College
Diploma of Collegiate Studies
1993 - 1995
2 years 1 month