Cornelia ALEZO

– Defined and executed a full-funnel omnichannel acquisition strategy (digital & offline), driving lead generation and quote requests – Managed and optimized performance channels: SEA, Paid Social, Display, Affiliate, Comparison Sites, Email – Increased conversions and reduced cost per lead through continuous performance analysis and optimization – Oversaw and allocated €2.5M+ media budget, ensuring alignment with business KPIs and ROI targets – Improved tracking and tagging systems, enhancing data accuracy and attribution – Led media internalization strategy, defining scope and supporting teams in building in-house capabilities – Delivered data-driven strategic recommendations based on organic, paid, and social listening insights – Managed cross-functional collaboration (product, data, marketing) and external agencies/vendors – Led Sprinklr paid module deployment, coordinating onboarding and training across 5 regions (LATAM, MEA, NA, APAC, Europe) – Acted as key point of contact for paid media topics with major social platforms and partners

-Ledmedia and communication activations frombriefing to performancetracking(reputation, employer branding, recruitmentobjectives). -Developedadvertisingstrategiescombiningbrand insights (Automobile& Cinemapartnerships) withmedia levers (message creation+ mediadistribution). -Participatedin campaignbriefings, providingactionablemediarecommendationsbasedon marketwatch, creativity, and data-driveninsights. -Coordinatedcross-functionalecosystem(creative& media agencies,media partners, internalstakeholders). -Monitoredcampaignperformance and trackedkey KPIs (awareness,reputation, recruitment). -Managedend-to-end projectdelivery: scope definition, planning,budgeting, and stakeholder alignment(HR, Cinema, Marketing, CRM, Cardealership…) -Supportedinternalteams on communication prioritiesthrougheducation, sharing best practices, and guidingdecision-making. -Mobilizedand coordinatedinternal/externalresourcesthroughoutprojectphases. -Co-managedthe team’sannualbudget withstrict financialfollow-up(invoicecontrol, budget monitoring).

-Executedan omnichanneldigital acquisition strategy, drivingleadgenerationand on-site quoterequests. -Optimizedtaggingand trackingsystemsto ensureaccurateperformance measurement. -Managedand coordinateddigital marketing channels (SEA, SMO,Display, ComparisonSites, Affiliate, Email), improvingROI andcampaignefficiency. -Analyzed, reported, and optimizedcampaigns, increasingconversionsand loweringcostper lead. -Controlledand allocatedbudgets to meettargetKPIs effectively. -Collaboratedwithinternalteams and managedexternalvendorstodelivercampaignson time and on budget. -Conductedmarketresearchand competitivebenchmarking, applyinginsights to enhancecampaignperformance.

– Led media and communication activations from briefing to performance tracking (reputation, employer branding, recruitment objectives). – Developed advertising strategies combining brand insights (Automobile & Cinema partnerships) with media levers (message creation + media distribution). – Participated in campaign briefings, providing actionable media recommendations based on market watch, creativity, and data-driven insights. – Coordinated cross-functional ecosystem (creative & media agencies, media partners, internal stakeholders). – Monitored campaign performance and tracked key KPIs (awareness, reputation, recruitment). – Managed end-to-end project delivery: scope definition, planning, budgeting, and stakeholder alignment (HR, Cinema, Marketing, CRM, Car dealership...) – Supported internal teams on communication priorities through education, sharing best practices, and guiding decision-making. – Mobilized and coordinated internal/external resources throughout project phases. – Co-managed the team's annual budget with strict financial follow-up (invoice control, budget monitoring).

– Advising & strategic recommendations (receiving briefs, creating media plan andaudience) – Implementation of Social Media campaigns: :FBIG, TW, Snap, Pin, LK, VK, Wechat, Weibo, KakaoTalk – Campaign optimization, monitoring, reporting and analysis – Preparing key deliverables for the client: pre/post campaign report, status and overall market vision – Coordination of campaigns in 50 markets: data extraction and reporting