Corto Stergard

- CRM Expert Adobe Campaign - Coordinate deployments for all brands - Build & maintain CRM calendar

- Shopify, Salesforce and Klaviyo expert - Implement data analytics effectively into business processes - Develop a clear and compelling digital strategy for the company’s future - Own and monitor the digital-innovation project portfolio - Build, manage, and continue to grow a digital-innovation ecosystem, both internal and external

- Defining and executing social media strategy including content and sales events via Facebook, Twitter, Instagram, YouTube and LinkedIn. - Magento expert - Conception and optimization of SEO campaigns (Google AdWords). - Management of e-commerce: content, promotions, sales events, online sales development and customer service. - Tracking and analyzing data for different marketing activities (Google Analytics, Facebook Insights etc.) and making recommendations for improvement. - Supporting the development of the brand abroad.

- Development and management of online marketing strategies and implementation of customer acquisition / retention tactics. - Creation, execution, management and optimization for integrated, multi-channel campaigns. - Managing social media calendar: create, execute and measure social media campaigns, including scheduling of all updates. - Building and reinforcement of the brand presence on emerging social networks and the consolidation of an existing customer base. - Tracking and measuring web analytics, search engine ranking, advertising campaign results and branding across digital channels. - Achieving a strong, visible social media presence and the development of concepts with viral potential. - Supporting the international development of the brand.

- Assisting the CEO in all aspects of the business: 
retail, marketing
, commerce & e-commerce
, brand exposure. - Development of the flagship store in New York: marketing strategies and co-marketing initiatives, ecommerce operations, staff training. - Website monitoring and social media management - Internationalization of the brand, competitor and new markets analysis. - Opening of 3 stores: Washington, Stamford and West Hartford.

- Market analysis, trends, key figures, competitors and on product promotion. - Implementation of communications media. - Guidance on tenders (Valorial, Bergasol, Caussade, etc.). - Monitoring of Web projects, Web application (Hénaff).

- Ephemeral Site Management « Chez Mes Colocs » (BNP Paribas). - Preparation of briefs and competitive analysis. - Updating prospects. - Analysis of press coverage.

- Customer relationship management (Alpha Roméo). - Social network management (Maybelline). - Establishment of loyalty campaigns (Maybelline). - Updating websites (Alpha Roméo, Procter & Gamble).