CRISTY SARDAR

•Developed and launched Insusty’s brand identity, increasing brand recognition by 75% within 10 months across target digital platforms. •Designed and executed a content strategy that boosted user engagement by 120%, driving a 60% increase in platform sign-ups through sustainability-driven campaigns. •Led B2B partnership initiatives, contributing to a 40% increase in brand collaborations with eco-conscious companies and transitioning industry players. •Transformed Insusty’s messaging on the Climate Inaction Triangle into a high-converting campaign, achieving a 35% uplift in loyalty program adoption. •Oversaw brand communications for investor and accelerator relations, supporting acceptance into 5 global programs •Improved customer retention by 30% through brand-aligned loyalty initiatives, integrating gamified rewards for sustainable behavior. •Collaborated with product and UX teams to align branding with user experience, leading to a 25% improvement in NPS (Net Promoter Score). •Managed KPIs through performance dashboards, enabling a 20% month-over-month growth in community interaction and sustainable action logging.

Content & communication: •Elaboration of the different editorial calendars: LinkedIn, Instagram, Facebook, Newsletter. •Drafting, design and sending of e-mailing campaigns •Brief and follow-up of copywriters •Community management of the different social networks •Participation in the coordination of the influence strategy •Implementation of PR campaigns •Customer support management Digital: •Digital competitive intelligence: trends and best practices on all channels. •Participation in the definition of the brand's promotional highlights •Development and implementation of digital activation plans •Participation in the implementation of digital campaigns Retail: •Writing briefs and coordinating the production of sales aids (POS, best practices, sales brochures, press kit) •Follow-up and implementation of activity reporting

•Coordination of asset needs & formats. •Daily review & update of the content production calendar & action follow up with the content development team. •Support marketing & communication with ad hoc tasks. •Social network animation ( Facebook, Instagram, LinkedIn, Pinterest) in order to develop brand visibility. •Study and recommendation for the development of company's notoriety in India Influence study •Press file.

• 30% hike in 6 months sales of products by promotional strategies. •Improved brand perception by 25% by implementing a new visual identity and messaging strategy. • Creating brand recognition. • Analyzed consumer preferences. • Executed effective strategies to promote a brand. • Lead a cross functional team to execute marketing strategies. • Penetrated new segments through use of strategic marketing Initiatives. • Performed throughout market research and competitive analysis to understand and effectively communicate product value proposition. • Drove marketing initiatives to increase product visibility and market performance.

• Maintained record of contact with clients. • Collaborated with sales team to provide excellent client experience. • Analyze market research and assist with client acquisition. • Conferred with sales teams and team leaders to communicate target, boost revenue and improve promotional strategies. • Coordinated with clients and internal partners to find mutual solution tp problems • Assist clients on a daily basis in all areas of client service, operational tasks, and sales consultation. • Worked with both internal and external clients to ensure needs are met and escalated issues are resolved quickly.