Cyprien Barthez
Director of Digital Strategy & E-Commerce Growth
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Digital strategy director with 10+ years driving e-commerce growth and marketing performance. Led teams managing 4M€ portfolios, increased sales by 30%, and closed record-breaking deals. Expert in Shopify, digital marketing, and project management with proven results for major brands.
Expérience de travail
Director of Digital Strategy & E-Commerce Growth
Wasted Paris
sept. 2024 - Présent
1 an 10 mois
Paris, Île-de-France, France
Skills: Shopify · Stratégie numérique · Gestion de projet web · Publicité · E-commerce · Digital Marketing · Stratégie marketing
Founding Member & President
Phonographe CorpFreelance
déc. 2010 - Présent
15 ans 7 mois
Ville de Paris, Île-de-France, France
Phonographe Corp has been promoting music since 2010, first in Reims, then in Paris, through a media (www.phonographecorp.com / Instagram), a DJ team (Phonographe Crew) and parties in France and abroad (Switzerland, Belgium, Italy). Activies : music consulting, sound design, events, brand activations, copywriting, media (newsletter, social networks, online magazine) Clients : On, Satisfy, Distance, Heineken, Bacardi...
Key Account & Agency relationships Manager
BOTNATION AI
oct. 2019 - oct. 2024
5 ans 1 mois
Région de Paris, France
Botnation AI est une plateforme de création de chatbots en libre service. Sur demande, nous créons et livrons des chatbots clés en main. • Conseil aux agences pour les projets de chatbots de leurs clients • Conseil aux entreprises pour développer leurs chatbots • Gestion des comptes clés • Animation de la plateforme (Webinars, documentation technique, newsletters, aide en ligne, Service après-vente) • Gestion de projets (amélioration de la plateforme, gestion des projets techniques sur la plateforme) • Acquisition, rétention et upsell • Configuration technique et création des chatbots
International Key Account Manager
Better Collective
mars 2017 - oct. 2019
2 ans 8 mois
Région de Paris, France
- Managing key partners accounts (portfolio valued to 4M€) - Increased sales by 30% in 2 years - Clients acquisition (more than 100 accounts opened since 2017) - Closed the biggest deal of the company's history
AdUX
sept. 2014 - mars 2017
2 ans 7 mois
Région de Paris, France
Account Manager Team Lead
déc. 2015 - mars 2017
1 an 4 mois
Région de Paris, France
Renamed AdUX, Local Media / WePerf was part of the Hi Media Group. As an Account Manager Team Lead, I was in charge of clients' direct marketing, display and performance campaigns. I ran a 4 Account Manager team and I was responsible of the global company's performance campaigns broadcast. I also managed the company's key accounts (Volkswagen, Audi, Nissan or BMW).
Account & Campaign Manager
sept. 2014 - déc. 2015
1 an 4 mois
Région de Paris, France
Renamed AdUX, Local Media / WePerf was part of the Hi Media Group. As an Account Manager, I was in charge of clients' direct marketing, display and performance campaigns. I mostly worked for the Automobile Sector (Volkswagen, Audi, Nissan or BMW). My daily tasks consisted in : - Responding to briefs and advising the customers on the campaigns' feasibility - Receiving and evaluating trafficking and creative elements - Testing and launching the online campaigns - Reporting the operations' performance - Optimizing the results - Advising the customers on their communication strategy - Recruiting, testing and managing our publishers network - Commercial prospection - Managing and qualifying the group's own emailing data basis : 12 million @ (both B2C and B2B) Long term achievements : - Creation of a Web Service to facilitate daily exchanges between Hi Media and its partners - Launching of Hi Media's own automobile dedicated website designed to collect leads (brainstorming, contents editing, leading technical aspects, SEO) - Development of a new intern platform designed to collect the briefs efficiently, respond to them and launch the online campaigns. - Managing 30% of the company's turnover - Reaching 95% of campaigns' diffusion
Editor
Trax Magazine
févr. 2014 - mars 2017
3 ans 2 mois
Région de Paris, France
Freelance editor for Trax Magazine, leader media in the electronic music industry
Founding Member
Shadazz Magazine
déc. 2013 - mai 2016
2 ans 6 mois
Internet
Pop Music oriented webzine www.shadazz.fr
Digital Acquisition Manager
SFR
févr. 2014 - août 2014
7 mois
Champs-Sur-Marne
• Elaborating Digital Acquisition strategies • Media campaigns follow-up (emailing, SEO, display) • Reporting
Web Project Manager
Percy Miller Inc.
janv. 2012 - janv. 2012
1 mois
Région de Montréal, Canada
• Internal Communication • Responsible for Christmas presents aimed at our customers based in France (a box of Maple Syrup candies) • Managing the company's virtual showroom (exhibitors, communications, SEO, updates, social networks) ► http://www.key-for-it.com/ • Corporate websites management (news, advertising) • Corporate communication (social network, web partnerships, community management)
Formation
NEOMA Business School
Master 2
2010 - 2014
4 ans 1 mois
Corvinus University of Budapest
Master 1
2013 - 2013
1 mois
Institute of Technology, Carlow
Bachelor of Arts (B.A.)
2009 - 2010
1 an 1 mois
IUT Valence
DUT GEA
2007 - 2009
2 ans 1 mois