Cyrielle Cransac
Consultante Senior en Marketing Durable
Salary / Daily rate
Nantes, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Strategic Marketing Consultant with 10+ years of expertise in sustainable business and brand development. Proven track record helping mission-driven companies scale through comprehensive marketing strategies, from branding to digital acquisition. Currently teaching at top business schools while delivering impactful marketing solutions focused on sustainable growth and meaningful engagement.
Work experience
Sustainable Marketing Consultant
FreelanceFreelance
Oct 2021 - Present
5 years 1 month
Remote
Part-time CMO | CALA - pasta restaurants in Paris Branding, editorial strategy and copywriting Launching 3 new restaurants : marketing strategy, RP, Social Media, Influence, Animations in restaurants Managing team of 3 people (Growth, Product, Brand Designer) CRM |BRIOCHIN X GREENSTORY Data cleaning and restructuring, marketing automation, content strategy and data visualisation Digital strategy | SOJASUN X GREENSTORY Acquisition plan to launch new products Brand strategy and retention | LE MOULIN Branding and positioning (mission, vision, USP) CRM B2C and CRM B2B (open rate - 28 to 35%, increasing repeat rate - 60% after the 3rd order) Crowdfunding campaign : 12K cookies sold
Part-Time CMO
abaseoFreelance
Nov 2023 - Present
3 years
Remote
Rebranding : name, logo, graphic chart, print and digital UI/UX Webdesign, copywriting Acquisition & retention strategy (SEA, SEO, Social Media, Events, Partnership, webinars, mailing, articles...)
Marketing and Communication Profesor
AudenciaFreelance
Feb 2024 - Present
2 years 9 months
Nantes, France
Creating sustainable brands (Master2 - PGE) Basics of marketing (AST2 et AST3)
Marketing and communication Profesor
EMLyon Business SchoolFreelance
Feb 2020 - Present
6 years 9 months
• Digital Marketing : Beyond Acquisition - Master • CRM : mailing and marketing automation - Master • Relationship Marketing - MSC • Integrated Marketing Communication - BBA
Chief Marketing Officer
Omie & Cie
Jun 2020 - Oct 2021
1 year 5 months
Paris, France
Brand creation, application launch, acquisition and retention strategy. • Branding : name, logo, graphic chart, packagings (> 100 products) • Launch plan & acquisition strategy : Paid (Billboards, brand content, SEA), Earned (PR, Influence, partenships), Owned (site, NL, appli, Social) • Retention : mailing automation, pushs, sms, quantitative studies, referral strategies • Editorial & PR (Télématin, RTL, Les Echos, Maxi…)
Chief Marketing Officer
Maiia
Feb 2019 - Dec 2019
11 months
Paris, France
• Rebranding : graphic and editorial chart • Marketing Strategy : launch plan, acquisition & retention plan BtoB & BtoC • Digital : Social Network, emailing campaign (open rate = 30%) • Events : 10 medical congresses, organization and negociation • PR & Influence : CP, note for the Ministry of Health • Team management
Head of Marketing
Le Comptoir Local
Oct 2017 - Dec 2018
1 year 3 months
La Courneuve, France
• Rebranding : logo & graphic chart • Marketing strategy : marketing plan (billboards, digital ads, brand contents, events, partnership..) • Editorial srategy : NL (open rate = 28%), social networks • Product Marketing & SEO : site structure, keywords... • PR : Press releases, Interviews... • Management : 3 people
Canal+
Feb 2014 - Oct 2017
3 years 9 months
Senior Analyst on cinema and thematic channels
Feb 2017 - Oct 2017
9 months
Marketing Manager on thematic channels
Jul 2015 - Jan 2017
1 year 7 months
In charge of Cinema (6 CINE+ channels) and Discovery offers (3 Planète+ channels) • Marketing strategy : defined high potential programs, allocated the funds, put together marketing briefs and defined the media plan for each of them • Project management : followed-up on creations, monitored marketing operations at each level (TV, print, digital, events) • Partnerships : set up and followed-up on partnerships (press, radio, cinema studios) • Editorial strategy : analysed ratings, supported editorial teams on acquisitions and programming matters • Marketing studies : conducted qualitative studies (general positioning, pilots), helped in optimizing channels’ portfolio via constant watch of media trends and new technologies • Management : mentored 2 interns s
Audience Rating Analyst
Feb 2014 - Jul 2015
1 year 6 months
Business Developer
LEFT
Oct 2013 - Jan 2014
4 months
Région de Paris , France
• Business Development: defined priority expansion sectors, prospection • Production: selected and managed talents, wrote scripts, reported to clients
Brand Development Assistant (Skin department)
Unilever
Feb 2012 - Jul 2012
6 months
92500 Rueil-Malmaison, France
• Innovation strategy: product conceptualization, participating in conduct of qualitative and quantitative research, liaising with outside agencies when updating product branding, analyzing market trends via Panel Nielsen • Project Management: Logistical and budgetary monitoring of global marketing operations
Marketing Intern - Production Assistant
AMAS Musical Theatre
Aug 2010 - Jan 2011
6 months
New York, NY, USA
• Production: sought financing, wrote grant applications, organised castings
Education
Le Wagon
Web Analytics & Tracking Skill course
2023 - 2023
2 months
Université Sorbonne Nouvelle
3rd year of English BA (distance education)
2012 - 2013
1 year 2 months
emlyon business school
Master of Science
2009 - 2013
4 years 2 months
Lycée Hoche
Classe préparatoire aux écoles de commerce
2007 - 2009
2 years 2 months