Cyril Coffin-Eltrich

> Turning communication and brand into true value creation drivers (growth, pricing, market positioning). > Aligning executives, teams and shareholders around a clear, mobilising strategy. > Designing and executing communication plans in contexts of transformation, M&A or rapid growth. > Building and delivering marketing and communication campaigns that strengthen reputation and visibility. > Professionalising the communication function (organisation, processes, KPIs and performance tracking).

I joined Paris Business Angels, an investors' club, to stay in touch with entrepreneurs and innovation and to participate in exciting projects. It is essential today to be connected to innovation, especially digital, to have a real impact on customers.

3 300 employees, 5 plants, 10 sales offices, revenue: €441m Structuring an international team: France, India, China, and Germany

My mission is to advise and support executives and their teams in the creation, management, and operational implementation of their communication and marketing strategy. My dual strategy and creative profile enables me to master the value chain of my profession from the conception of the company vision to the production of the decided tools. Clients (International Groups, Medium-sized Enterprises, investment funds, or SMEs) include: Allianz Life, Econocom, Immobel, La Mondiale Europartner, Sogelife, The Adecco Group, ...

For 7 months, I was responsible, as an interim manager, for organising the Communication Department at Econocom Service and launching their new brand: WII (Workplace Infra Innovation). Econocom Service: 5,600 people and €516m.

As a Senior Internal Advisor and Practice Manager in Communication and Marketing, my main duties encompassed defining the overall offering and rebranding of SG Luxembourg. I also played a significant role in strategic planning and its transformation programmes, whilst working on organisation and innovation, including change management. My responsibilities included regulatory projects such as SRD II, FGDL & ESG, thus ensuring compliance. > Creation of the first overall offering for SG Luxembourg > Facilitating synergies between the sales teams of the seven group entities > Name change across all banking systems

For a year, I supported Telindus in its merger with Tango, particularly through the creation of a joint service and product offering aimed at businesses, and the development and fostering of synergies between the sales teams of both entities. > Working under the constraints of a merger and acquisition. > Creation of a joint service and product offering > Close relationship with C-levels

CCE & Cie is a 360° communications consulting agency. I was responsible for creative direction, project and team management, and business development, as well as managing prestigious clients such as Airbus, Allianz, HSBC, Krys Group, Mont Blanc, Oddo & Cie, ... - Business development from 0 to approximately €1M - Commercial relations with major accounts - Management of around ten people

I have provided my expertise in creative and artistic direction, strategy, and development for renowned brands such as Coca-Cola Enterprises, Draft FCB, Ford, Microsoft, Lancôme, Publicis, Terre de Sienne, Unilever, and Wunderman.

- Gestion de compagnes EMEA (17 pays et langues) - Production de supports d’édition et digitaux - Relation inter-agences (corporate, PR et publicité) - Gestion d'équipe : 3 personnes

- Assistant of the general manager / creative director. - Involvement in team management and relations with the agency's key account clients.