Cyril DENONAIN
Web Strategy Director (Digital & E-commerce Director) — Southern Europe & Iberia
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
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À propos
Introduction
138% of MQL targets. €1.2M incremental ARR. Platforms delivered 10x under Group budgets across 20 to 40 markets. That's what six years at Sage and seventeen at Saint-Gobain look like on paper. What it actually meant: owning B2B web & e-commerce platforms (Drupal & Drupal Commerce, Sitecore & Sitecore Commerce) end to end, running a 30-person squad across Marketing, Product and IT, and rolling out programmes across multiple markets in matrix organisations where nothing moves fast by default. My work sits at the intersection of platform ownership and digital performance: product roadmap, CRO, SEO, marketing automation and demand generation, Paid, UX and Content, with an active watch on GEO, all working as one commercial system. Getting a platform live is one thing. Making it perform, and generating measurable B2B demand, is another. I've done both. Two types of roles I'm looking for: -Digital Director or E-Commerce Director in an international B2B environment (SaaS mid-market, industry, specialized B2B retail, automotive aftermarket, energy and transports) with a multi-market scope -Interim management: platform ownership, conversion programme, multi-market deployment Get in touch via LinkedIn.
Expérience de travail
Web Strategy Director (Digital & E-commerce Director) — Southern Europe & Iberia
Sage
oct. 2019 - janv. 2026
6 ans 4 mois
92250 La Garenne-Colombes, France
Full-funnel web ownership for Southern Europe & Iberia — France, Belgium, Morocco, Spain, Portugal. Direct management: 6 Web Experience Managers. Squad coordination: 30 people (Product Marketing, Paid, SEO, CRO, E-commerce). Member of the Marketing Leadership Team, Southern Europe & Iberia. ● 138% of MQL targets in FY25 — digital GTM across 3 markets (FR, ES, DE), quarterly roadmap, annual web strategy plans aligned to MQL forecasts by product and segment across 2 regions. ● €1.2M incremental ARR modelled — large-scale conversion optimisation: 100+ A/B tests/year on Optimizely, 5 markets, 40% win rate, +50% average uplift on winning tests.. ● Built the revenue performance model with Marketing Ops: cross-channel reviews (Web, Paid, SEO, CRO) at Leadership Team level, direct input into business decisions. ● Web Strategy team repositioned from execution to revenue-oriented business partner — model replicated in Spain and Portugal. 2 cross-functional moves, 1 senior promotion within the team. ● Conversion optimisation standards deployed across Iberian markets (ES, PT) with no additional headcount — fully operational within six months.
Saint-Gobain
déc. 2001 - oct. 2019
17 ans 11 mois
7620 Paris, Danemark
International Digital Marketing Manager | Technical Insulation Division
déc. 2017 - oct. 2019
1 an 11 mois
7620 Paris, Danemark
3-year digital marketing plan — EMEA scope, 4 segments, 12+ countries. Website redesign, SEO & content strategy, sales enablement tools. ● Redesigned 12 international websites — information architecture, user journeys, multilingual editorial governance, alignment of practices across subsidiaries. +35% average organic traffic on redesigned markets. ● Deployed Showpad across field sales teams — drove adoption to +25% above sector benchmark, reducing time-to-content for commercial reps across 12 markets. ● CLIMAVER mobile app (B2B2C) — agile development for HVAC installers, 40% reduction in field execution errors.
Global Digital Programmes Manager | Gypsum & Ceilings Division
sept. 2016 - déc. 2017
1 an 4 mois
7620 Paris, Danemark
Led the division's shift from brand visibility to measurable lead generation across 10 business units. ● Designed and ran a digital transformation programme: 10 BUs engaged, 4 integrated into Marketo/Salesforce POC — 300 leads generated, 12% conversion rate in 6 months.
Global Head of Digital & Communications | Gypsum & Ceilings Division
nov. 2012 - août 2016
3 ans 10 mois
7620 Paris, Danemark
Built and managed the global digital infrastructure and brand identity for the division across 20+ markets — web platforms, visual identity, and brand standards for 5 international brands. Team of 2. ● Delivered a shared web & E-commerce platform across 20+ markets (Middle East, SEA, Nordics, Benelux, Spain, Russia) at 10x below comparable Group budget — CMS governance (Drupal), on-page SEO, country migrations. ● Co-created a unified brand book for 5 international brands — deployed across all EMEA markets via the "Branding Pursuit" internal activation programme. ● Redesigned global visual identity for 5 brands via co-creation with EMEA Communications Managers — unified brand guidelines adopted across the majority of markets.
Head of Digital & Communications | Mortars Division
janv. 2008 - oct. 2012
4 ans 10 mois
7620 Paris, Danemark
Digital operations across 40+ countries (EMEA, LatAm, Asia) — team of 3, €2.5M budget. Full ownership of web platforms, content strategy and digital training. ● Designed and deployed 3-year digital marketing plans — web, e-commerce and application platforms built with local teams and agencies. ● Built a cross-media publishing platform (PIM + Typo3 CMS): consolidated print, digital and packaging production — 75% reduction in catalogue update time for an 800-page product catalogue. ● Designed and delivered a digital marketing training programme for 200+ employees across international markets
International Web Project Manager | Mortars Division
déc. 2001 - déc. 2007
6 ans 1 mois
7620 Paris, Danemark
• Specified, implemented and deployed an Intranet over 5 EU countries • Specified, implemented and deployed a bespoke Java based CMS Factory and then Typo3 CMS factory over 40 countries
E-Business Consultant
Altran SI
sept. 2000 - déc. 2001
1 an 4 mois
Paris, France
E-business Consultant
Cap Gemini Ernst&Young
janv. 2000 - janv. 2000
1 mois
7620 Paris, Danemark
Business Development Manager (E-commerce Business Unit)
Orange
mai 1998 - déc. 1999
1 an 8 mois
7620 Paris, Danemark
Project manager - Club-Internet
Grolier Interactive Inc.
janv. 1997 - janv. 1997
1 mois
7620 Paris, Danemark
Formation
MIT Sloan School of Management
Innovation of Products and Services: MIT’s Approach to Design Thinking, Innovation & Design Thinking
2018 - 2018
1 mois
The program is based on MIT’s Design Thinking Approach and offered in collaboration with MIT Sloan School of Management. Prof Steve Eppinger from MIT who teaches the Design Thinking course is one of the world’s foremost proponents of design thinking.
ESCP Europe
Digital Transformation Facilitator, Digital Transformation
2017 - 2018
1 an 1 mois
This fully online programme enables participants to: - Proactively redefine new forms of work and collaboration; - Grasp the yardsticks and perspectives needed to understand the disruption of digital transformation and its trends; - Understand how to recruit and manage the best digital talents.
Rennes School of Business
Master PGE, Marketing/Marketing Management, General
1993 - 1996
3 ans 4 mois
De Montfort University
MBA, Marketing/Marketing Management, General
1995 - 1996
1 an 2 mois
De Montfort University
Master d’administration des affaires (MBA)
1995 - 1996
11 mois
Open University (UK)
Bachelor of Arts - BA, Marketing/Marketing Management, General
1994 - 1995
1 an 2 mois
Licences et certifications
Contentsquare Certified
Délivré le : janv. 2025
The Leader as a coach
Délivré le : juin 2024
Les fondements de la méthode Scrum
Délivré le : mai 2022
10x Innovation Growth
Délivré le : janv. 2022
10x Innovation Growth
Délivré le : janv. 2022
Advanced Google Analytics
Délivré le : déc. 2020