Cyril Desjardins

- Defined the Group's acquisition strategy. Managed online advertising budgets (over €100M annually) across 40 markets in Europe, Africa, North & Latin America, the Middle East, and South Asia, with a strong focus on Return on ad spend (ROAS) - Managed a team of 45 media traders across six countries (FR, ES, MA, IT, AE, MU), overseeing recruitment, training, leadership, and support to ensure successful execution of the acquisition strategy and day-to-day operations - Developed and executed digital advertising campaigns across various channels, including search, social media, display, and video advertising. Analyzed campaign data and adjusted strategies accordingly to optimize performance - Managed the relationship with key ad networks. Established a strong and long-term partnership with Google: organized quarterly business reviews, participated in alpha and beta features, negotiated annual incentive based on objectives, implemented masterclasses, engaged with product owners, participated in industry summits and roundtables to stay up-to-date with the latest trends and best practices

- Manage 15 ads specialists in France and oversee advertising campaigns on various platforms such as Google Ads, Meta, LinkedIn, Snapchat, DV360, TikTok, Microsoft Advertising, Youtube Ads, Xandr, Bing Ads... - Ensure smooth day-to-day activities within the team and strive for constant improvement in performance and ROI. - Participate in strategic development by proposing improvements to ad campaigns, tools, and platforms. - Identify, establish, and implement best practices for advertising campaign set-up, optimization, measurement, and reporting. - Collaborate closely with area managers, product owners, product design, and tech teams for planning, testing, and delivery of advertising campaigns. - Serve as main point of contact within the advertising team for other departments. - Analyze data, propose recommendations, and optimize advertising campaigns to ensure success and increase performance.

- Set up and optimize ad campaigns on various platforms like Google Ads and Facebook Ads - Select targeting options, create ad creatives, set up tracking, and optimize campaigns over time to improve performance - Manage the advertising budget by allocating it to different campaigns and ad groups, monitoring spending, and adjusting budgets to maximize performance - Analyze campaign performance and generate reports to communicate results to stakeholders - Use data from multiple sources such as Google Analytics, ad platforms, and CRM systems to identify trends, opportunities, and areas for improvement - Collaborate with other teams, such as creative, analytics, and product, to ensure campaigns are aligned with the overall marketing strategy and business objectives - Management and animation of a portfolio of mobile services - Created a premium mobile application on iOS and Android in partnership with Allociné (Webedia). The app was a white-labeled music quiz themed around movies and TV shows. Managed the project from inception to completion