Cyril Morette
Senior Digital Sales & Strategy Manager
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Media & tech strategist with 20+ years maximizing digital revenue for Warner Bros, Fox, and streaming platforms. Led strategic partnerships generating millions in AVOD/SVOD revenue, pioneered AI screenwriting solutions, and drove content acquisition for global creators. Specialized in digital strategy, content monetization, and AI-powered media innovation.
Expérience de travail
Business Developpement
GenarioFreelance
févr. 2025 - mai 2025
4 mois
Paris, France
Genario AI & Genario Studio
Head of Strategic Partnerships & content acquisition
Jellysmack
nov. 2021 - mai 2025
3 ans 7 mois
Paris, France
Building Social aVod TV Worldwide Content Acquisitions & Strategic deals (Sport, Cinema, TV, Creators) #avod #tv #fast #content #socialnetwork #streaming #advertising #digital
Head of Digital Sales
Twentieth Century Fox
oct. 2016 - déc. 2021
5 ans 3 mois
Paris, France
Member of the Executive Committee Objective: Maximize digital revenue of the 3 Studios + optimize intern structure & process -Digital Budget Definition & Monitoring Presentation to US Home Ent S enior Management. -Digital sales strategy definition & implementation: deal making optimization (terms structure), lead on new deals or new source of revenue project in coordination with Licensing Teams, digital product release & promotional strategy, client growth plan (iTunes, Google, Orange, SFR, Canal+, TF1…)… -Cross functional projects lead: digital supply chain & digital structure optimization, Third Parties promotions…
SENIOR DIGITAL SALES MANAGER FRANCE & BENELUX
Warner Bros. Entertainment Group of Companies
juin 2012 - oct. 2016
4 ans 5 mois
Paris Area, France
Warner Bros. Digital Distribution :EST- VOD- CLOUD GAMING (iTunes/ Xbox / Playstation Network/ mytf1/ Canalplay....) Objective: Maximize WB's revenue on digital distribution -deals renewal, and terms optimization -sourcing of new business opportunities and deal making -trade marketing (marketing and sales promotion) for all WB's digital clients -partnerships and cross marketing operations -Budget definition and monitoring -Ultra Violet Results: -Terms improvement and revenue optimization -Cloud Gaming deal resulting in new source of revenue for WB -Media savings -Secure and reinforce WB's leading position on the French digital market Management: 6 people
Warner Bros.
août 2007 - mai 2012
4 ans 10 mois
DIGITAL TRADE MARKETING MANAGER
mars 2009 - mai 2012
3 ans 3 mois
VOD & EST market - French Digital Market: 140 millions € in 2011 In charge of all digital accounts = maximize WB revenu through sales promotion, marketing, terms negociations, new business opportunities (Games on demand...) for all our French digital clients (Orange, SFR, iTunes, Free, Virgin méga, Canalplay, MyTF1vod, Xbox Zune, PSN...). Objective : Increase sales and turnover for all digital clients. -Development and optimization of WB asortment (all segment:TV series, Movie, Kids..) on all clients platforms -Animation of WB catalog on VOD & EST, through creation of specific promotionnal operations (promotionnal terms, mecanism, offer...) -Cross Partnerships (Theatrical & DVD) -Terms negociations - Budget monitoring -Digital clients Business review -Ultra Violet Results: Increase of WB both market share & share of voice (over-performance of WB on French digital market or more specifically on iTunes store, Ranking n°1 on TV segment/ media savings for WB in 2011)
Theatrical Back Catalog Product Manager
août 2007 - mars 2009
1 an 8 mois
Back Catalog Product Manager -Participation in the definition of the 2008/ 2009 strategy -In charge of the promotional activity of the theatrical Back Catalog -Definition and monitoring of the budget -Market and competitive analysis, Post Mortem -Management of an intern.
Warner Bros. Entertainment
oct. 2004 - août 2007
2 ans 11 mois
Non Theatrical Product Manager
sept. 2005 - août 2007
2 ans
Non Theatrical Product Manager (TV series, Music…) -Participation in the definition of the global strategy (100 products) -Launching on DVD of the news of Warner Bros, HBO -In charge of developing promotional operations to animate the catalog -Development of the marketing tools: trade announcement support, POS material, Media Campaign on TV/ Radio/ Print & Internet, Partnerships, Commercial presentations… -Definition and monitoring of the budget -Market and competitive analysis, Post Mortem, U&A study -Reporting to the producers and talents -Management of an Intern.
Junior Product Manager on local French Movies
oct. 2004 - oct. 2005
1 an 1 mois
-Support in the development of the marketing strategy & tools: trade announcement support, POS material, Media Campaign, Partnerships, Commercial presentations, loyalty program… -DVD development: Menu, Packaging… -Reporting to the producers and talents
Make-Up Category Manager Assistant
L'Oréal
janv. 2004 - juil. 2004
7 mois
-Category and Market Analysis, Participation to a Shopper study -Development of tools to increase the turnover of the category -Development of global « hygiène- beauty » project with 2 retailers: Monoprix, Intermarché. 6 Months Internship
Product Manager Assistant - FOX PATHE EUROPA
Twentieth Century Fox
mars 2003 - oct. 2003
8 mois
-Launching on DVD of the films of 20th Century Fox, Pathé and Europa. -Participation in the definition of the objectives and strategies for each titles -Development of the marketing strategies: POS material, Trade announcement support, packaging, partnerships, involvement in the media plan…) 7 Months Internship
Market Manager Assistant - PSA PEUGEOT CITROEN
Peugeot
sept. 2001 - août 2002
1 an
-Definition of the range of products in all the countries of the “Europe-Mediterranean” area -Market analysis 11 Months Internship
WORKER ON THE LINE - GROUPE SAVENCIA USA (ANCIENNEMENT BONGRAIN)
Groupe SAVENCIA
juil. 1998 - août 1998
2 mois
5 weeks working on the line in a cheese plant in New Holland (USA)
Formation
DIXIT FORMATION
Short Executive Education Program
2021 - 2021
1 an
DIXIT FORMATION
2021 - 2021
2 mois
EDHEC Business School
Master
1999 - 2003
5 ans