Cyrine Cayot
Head of Marketing & Communication at Philippe Tayac | Luxury Brand Coach & Strategist | Founder @TheBrandist & @ClubF
Salaire / Taux journalier
Nice, France
Mobilité : Paris
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
I operate at the intersection of luxury strategy, brand architecture and long-term positioning. My career spans international media, luxury advisory and executive marketing leadership. I have worked alongside global maisons such as CHANEL, LVMH, Estée Lauder and Accor, and I currently lead marketing and brand strategy for Maison Philippe Tayac on the French Riviera. What drives me is not communication for its own sake, but structure. I help brands clarify who they are, what they stand for and how they create durable value in increasingly competitive markets. My expertise lies in: – Strategic positioning and brand platforms – Premiumisation and value perception – Offer architecture and ecosystem thinking – Narrative structuring and brand voice – Creative direction aligned with business vision – Long-term brand development and expansion logic. I believe that in today's luxury and premium landscape, brands cannot rely solely on visibility or aesthetics. They must operate with coherence, discipline and a clear strategic backbone. I approach every project with a dual lens: the analytical rigor of strategy and the sensitivity of creative direction. Beyond advisory work, I founded The Brandist, a strategic consultancy dedicated to building strong, structured and desirable brands, and Club F, a curated business circle fostering high-level exchanges among ambitious women professionals on the French Riviera. My conviction is simple: the brands that endure are those that combine clarity, cultural intelligence and creative authority.
Expérience de travail
Head of Marketing and Communication
Philippe Tayac Pâtisserie
juil. 2025 - Présent
1 an 4 mois
Nice, France
Leading the global marketing and communication strategy of Maison Philippe Tayac, with a strong focus on positioning, premiumisation and sustainable growth. – Defining and executing the overall brand and commercial strategy – Structuring positioning and product architecture to support margin and long-term development – Overseeing brand presence across physical and digital touchpoints – Leading editorial, visual and experiential communication – Managing PR, media relations, influencer strategy and strategic partnerships – Driving 360° activations and product launches – Supervising and structuring the communications team and external partners – Mission: transform a creative house into a structured, high-value brand with national and international ambition.
Lecturer
Paris School of Luxury
sept. 2023 - Présent
3 ans 2 mois
Head of Brand Strategy
the brandist
déc. 2021 - Présent
4 ans 11 mois
Strategic advisory agency specialised in positioning, premiumisation and long-term brand development. Advising founders and executives across luxury, beauty and premium lifestyle sectors on: – Brand positioning & platform structuring – Offer architecture & value perception – Market differentiation & desirability strategy – Growth-oriented communication frameworks – Premium pricing logic – Strategic brand extension Creative references include: Maison Vaea Bourgeois, Charlotte.B Jewelry, Ingredientaliste, Innerskin, IMC Agency...
Founder
Club F
janv. 2022 - Présent
4 ans 10 mois
French Riviera, France
Founder of a curated business ecosystem for ambitious female professionals on the French Riviera. Club F operates through: – Monthly strategic business workshops – Executive dinners in small, curated formats (10-15 leaders) – High-level networking experiences – Guest expert interventions – Structured peer learning environments To date: 500+ entrepreneurs welcomed, 50+ active members. Beyond events, Club F functions as a strategic network facilitating visibility, partnerships and business acceleration.
MEDIA.figaro
déc. 2016 - déc. 2021
5 ans 1 mois
Paris, France
Account Director - Fashion, Luxury & Beauty Division
mars 2018 - déc. 2021
3 ans 10 mois
Paris, France
Managed and developed a portfolio of international luxury clients including CHANEL, LVMH, Estée Lauder, Burberry, Bucherer, La Prairie, Accor... Responsibilities: – Driving revenue growth and strategic partnerships – Designing 360° media and brand strategies – Negotiating high-value campaigns – Coordinating editorial, creative and commercial teams – Reporting performance to executive marketing stakeholders
Account Manager - Fashion & Beauty division
déc. 2016 - mars 2018
1 an 4 mois
Paris, France
Developing communication concepts and managing 360° campaigns for fashion and beauty brands.
Project Manager
Wolkoff et Arnodin
oct. 2016 - déc. 2016
3 mois
Paris, France
1st Prize - Bourse Chaire Le Figaro
MEDIA.figaro
sept. 2016 - sept. 2016
1 mois
Paris, France
Product launch project - Jaeger-LeCoultre
Project Manager
19-03
sept. 2015 - mars 2016
7 mois
Paris, France
PR Assistant
DM Media International
avr. 2015 - sept. 2015
6 mois
Paris, France
1st Prize - Brand Strategy Consulting Project
Chabaud Parfum
sept. 2014 - avr. 2015
8 mois
Paris, France
Luxury Copywriter
www.luxe-lab.com
févr. 2014 - mars 2015
1 an 2 mois
Paris, France
Formation
Sup de Luxe
MBA spécialisé, Marketing du luxe
2016 - 2017
10 mois
École Internationale de Marketing du Luxe de Paris (EIML Paris)
Responsable Marketing et Communication Interactive, Marketing du Luxe
2012 - 2015
3 ans 1 mois