Cyrine C.

Overall management of e-merchandising and commercial campaigns for Air France Holidays, Transavia Holidays, Emirates Holidays, Turkish Holidays, Saudia Holidays/Umrah/Stopover, Hotelopia, and other marketplaces, in close collaboration with marketing, business, supply, and product teams, as well as partner brands. E-Merchandising & Commercial Activation • Designed and led multi-brand animation plans for PerfectStay, aligned with business and marketing objectives. • Supervised campaign execution: brief validation, coordination of deployment, and performance monitoring. • Optimized product ranking and assortment relevance across markets. • Defined and implemented targeted actions via Kameleoon (A/B testing, personalized campaigns). • Analyzed performance and provided actionable optimization recommendations. ➡ Generated €500K–€2M per campaign (Black Friday, New Year, tactical promotions). ➡ Contributed to Air France’s Brand 360° campaign “Déconnectez.” — coordination, testing, validation, and performance tracking. Team Management • Participated in recruitment and onboarding of new team members. • Oversaw and coordinated team activities to ensure consistency, quality, and adherence to priorities. • Supported team members’ skills development and resolution of cross-functional issues. • Worked closely with management to structure and optimize departmental organization. Key Projects • Led internal tool optimization projects in collaboration with the Product team. • Implemented Kameleoon: full project ownership, roadmap definition, UX optimization, IT bug management, and operational follow-up with internal and external stakeholders. • Structured internal processes by creating a centralized documentation hub (training materials, interdepartmental workflows, collaborative campaign planning). • Redesigned reporting tools and developed an automated GA4 dashboard to highlight key campaign insights.

Driving e-merchandising and commercial campaign management for Air France Holidays, Transavia Holidays, and Emirates Holidays in collaboration with partner airlines. ∙ Developed and executed tailored e-merchandising strategies for each brand ∙ Coordinated quality control and approvals with stakeholders ∙ Supervised and prioritized schedules via Airtable and CMS Sanity configuration ∙ Monitored and analyzed performance metrics with GA4, Looker, and Tableau, providing data-driven strategic recommendations ∙ Collaborated with IT teams to test CMS/web features and resolve bugs ∙ Continuously optimized e-commerce platforms to enhance UX and navigation ∙ Managed training needs and supported team development ∙ Conducted competitive analysis and trend forecasting Key achievements: ∙ Implementation of credit/code promo campaigns generating between €500K and €1.3M (Black Friday, New Year, etc.) ∙ Participation in the 360° Brand campaign Air France “Disconnect.” (testing, coordination, validation, performance tracking)

Managed a team of 10 people working on the implementation of e-commerce functionalities for a pure player in e-tourism. . Supervised and prioritized the product backlog via JIRA . Developed brand content strategy . Implemented a schedule of commercial animations . Conducted workshops to gather business needs . Managed service providers and teams on the project . Coordinated multilingual interdepartmental communications . Participated in agile ceremonies . Conducted functional design/monitoring and testing . Wrote User Stories and prioritized the backlog . Ensured quality control and validation with business stakeholders . Conducted competitive monitoring and trend analysis Achievements: . Implemented the JIRA tool to improve internal and interdepartmental processes. . Outsourced operational steps in partnership with iScale Solutions. . Established a benchmarking analysis tool to assess online offer competitiveness, increase operational yield, and conversion rates, with ongoing monitoring and reporting of results.

Managed the production team for Europe and USA content, improved product processes, and organized event operations, ensuring quality control and validation with product managers, and conducted competitive monitoring and trend analysis.