Daire McCann

Product Experience Design l AI & Business fluent, Figma, ex-Pwc, SaaS, Fintech, B2B, Gov.uk, 60+ Recommendations. *Available from April 2026*

Salary / Daily rate

London, UK

Freelance, open to permanent contract

Can come onsite

Skills

AIUX/UI DesignerUX Product DesignProduct OwnershipFrontend DevelopmentTailwind CSSUX Researcher

Languages

English

About me

Intro

▪️ Advanced-level Figma ▪️ AI tools, agents and bot building ▪️ UI, micro-animation and visual design ▪️ Agile and Lean project environments ▪️ Design systems, components, plugins ▪️ B2B and SaaS projects ▪️ Fintech, prop and healthtech ▪️ Data & AI augmented research and testing ▪️ AI-assisted app coding (Replit, Lovable) ▪️ Front-end tooling and development skills ▪️ Cross-sector business/domain acumen ▪️ Data-driven customer development Key achievements. ✅ Delivered a Dev Experience Platform MVP in 8 months, on time. CES av. 6/7 ✅ Worked with 5 off-site dev squads at once reducing time-to-value by 18% ✅ Optimised a Design System that led to a delivery efficiency of +38% ✅ Increased a project SEQ/SUS from 4 > 6 ✅ Delivered an internal project for Pwc at -60% cost, with overall TCR at 86%

Links

Work experience

Product Experience Designer (Platform)

Future Anthem

May 2025 - Mar 2026

11 months

LDN

Future Anthem is a fast-growing Series A startup using Data Science and Learning Models for hyper personalisation, anti-churn/risk forecasting and optimised compliance. Delivered a SaaS MVP and full post-MVP platform to market from an API-first operating model.

User Experience Specialist

Mercor IntelligenceFreelance

Sep 2025 - Dec 2025

4 months

Remote, OR 97458, USA

Providing expertise in UX to improve models for a top AI lab.

Product Experience Designer

Stealth Mode Startup Company

Apr 2025 - Jul 2025

4 months

LDN

Working on design components and DS architecture for a Gen AI/No Code start-up.

Consultant UX Designer (Platform)

Sage

Aug 2024 - Mar 2025

8 months

London, UK

Working across the Central XD and XD Strategic Services units. Sage is a FTSE 40 enterprise organisation and a leader in ERP, CRM, AI products and services globally. I worked with the Strategic Services XD team on Sage Developer Experience platform, including API marketplace and development extension AI Copilot.

Senior UX Designer

Landmark Information Group

Apr 2024 - Jul 2024

4 months

Remote, OR 97458, USA

LandmarkConnect is a (B2B) property platform (PaaS) – bringing Valuation, Estate Agent, and Conveyancer hubs closer together via shared data. By connecting people, reports, cases and insights organisations get the transparency and confidence needed to move faster and easier through the transactional pipeline.

UX Lead (Growth)

TreasurySpring

Dec 2023 - Mar 2024

4 months

London, UK

Treasury Spring is scale-up FTF cash-investment disruptor that offers broader access, diversification and managed risk to self-liquidating, high interest institutional funds. I delivered on new core feature set, a Figma & Confluence based design system (with Storybook, Chromatic), client-facing portal refactor (inc. site architecture), innovated a data-driven webapp (Google AppScript, Forms, Sheet, Meaningcloud and Text2Data AI integrations) for structured client feedback with AI sentiment analysis, a suite of Figma plug-ins and interaction templates. I also initiated Marketing, Sales, Legal, Tech and Ops to Figma adoption (marketing now executing X10 faster without quality loss). Also, user testing and product owner duties: requirements, scope, feasibility, sign-offs.

Product Design Course Instructor

Experience Haus

Nov 2023 - Jan 2024

3 months

London, UK

Covers design thinking, user research, product strategy, UI and user experience design.

Senior User Experience Designer

Digimarc

Jul 2022 - Oct 2023

1 year 4 months

Remote, OR 97458, USA

Connecting cloud-managed data to physical products through digital watermark, QR, RFID and NFC.

UX Designer

sense_

Jun 2022 - Jul 2022

2 months

Remote, OR 97458, USA

IoT startup using sensors to provide SaaS data-driven building/workspace optimisation.

Lead UX Designer

Vollebak

May 2022 - Jul 2022

3 months

London, UK

UX design for a native, cross-platform app (under NDA). Vollebak use science and technology to create clothes such as thermal camouflage and solar-charged jackets, ceramic t-shirts from recycled materials and utility apparel for inter-planetary travel. Yes, inter-planetary travel. https://vollebak.com/

Lead Product and UX Designer

BOXT

Mar 2022 - Jul 2022

5 months

Remote, OR 97458, USA

Working within an Agile delivery framework, I helped to introduce a business culture of rapid learning through user testing for product and market fit. Leading, mentoring and collaborating with other designers (and wider product squad) to increase Figma and technical feasibility skills. Sustainable design system architecture (variant, property-driven components) across consumer-facing native app workstreams (NextJS, React, iOS & Android platforms). http://www.boxt.co.uk

Human Centered Design Lead

Department of Health and Social Care

Dec 2021 - Mar 2022

4 months

Remote, OR 97458, USA

Working across integrated health services including UK Health Security Agency, Dept. for Health & Social Care, NHSX and PHE. Research and design duties including internal tooling and public-facing application design. I executed workflow enhancements (data-driven views) and innovation across MS Teams (App integration, automated comms workflows). Collaboration and co-design/ux input with NHS Test & Trace team using GDS Frameworks (Service Manual & Prototyping Kit).

User Experience Lead

The BIO Agency

Oct 2021 - Dec 2021

3 months

Remote GMT

UX Lead on a Retail Banking sector transformation project, leading two squads of multi-disciplinary members. User Testing using AI-driven technology for sentiment and clarity baselining. Figma Design System architecture using State-Reflective Variant component sets across responsive breakpoints. Client SLT coordination to ensure commercial and strategic levers are layered into the consumer experience.

User Experience Research Lead

Accenture

Jul 2021 - Oct 2021

4 months

Remote GMT

Research engagement with a squad of BA, Platform SME (Salesforce) and Data Scientist (PowerBI/MS Excel/ML) for this consultancy's global energy client. Quant data acquired via Salesforce and wide-sample surveys backed by qual-based contextual interviews. Data sort and analysis via consider.ly platform.

Head Of UX & Design

Once For All

Jan 2021 - Jul 2021

7 months

London, UK

Supply chain risk management for organisations primarily in the construction, facilities, transport and energy end-markets. Working with the SMT on this SaaS SCM platform at scale, serving a network of over 50,000 suppliers and 4,000 buyers. Leading design across both BAU and Growth workstreams, growing designers and closing the gap between Design and Front End agile squads.

User Experience Lead

JATO Dynamics Ltd

Sep 2020 - Jan 2021

5 months

London, UK

Jato provide a SaaS platform to deliver data-driven products to the automotive industry, across both B2B and B2C segments. My objective is to build a sustainable internal UX function, with standardised tooling and processes. We are achieved this by using Figma over Sketch, prototypes over statics, and fully integrating user testing capabilities to make data-informed decisions that position the customer's experiences firmly inside the delivery pipeline.

User Experience Design Specialist

British Gas

Mar 2020 - May 2020

3 months

Part of the wider Centrica UX & Design and DesignOps unit working on CUI, bot and data-driven moments to help build more inclusive and efficient digital services. Pivoted the Chatbot UX strategy to take on a more COVID-facing lens with the initiative now being taken forward by Senior Management.

User Experience Lead

LiveArea

Jul 2019 - Jan 2020

7 months

London, UK

LiveArea is a global commerce services provider for B2C and B2B brands, bringing digital commerce to life with strategy, design and marketing. I worked with their client from the luxury sector, derisking the build and bringing acute GDPR/ePriv technical acumen to help achieve their CRM data capture goals. Also innovated with Klarna, WeChat and Whatsapp for Business. Mentored UI designers and created new lines of service.

Head of Design & User Experience

ipagoo

May 2019 - Jul 2019

3 months

London, UK

ipagoo is an FCA regulated fintech company offering white-label banking (BaaS), Open Banking and Mobile Payments services. Consumed Open Banking consent flow technical guidelines with zero SME support. Original go-to-market product was a monolithic, unscalable codebase which was being redeveloped for a new microservices-driven architecture. (* ipagoo went insolvent due to operational issues from before my time there)

Senior User Experience Designer

Three.

Jan 2019 - May 2019

5 months

London, UK

Working on Three UK's Broadband and 5G proposition workstreams, integrating a new aquisition partner asset. Guiding a small scrum team, and working with the wider UX community inside Three to raise visibility of component availability. Future-proofed the team's design work with data-driven templates (React.js) and innovated new tools (kopie.io) into the production pipeline to reduce delivery friction.

User Experience Lead / Product Owner

Bright Sites Consulting

Aug 2018 - Jan 2019

6 months

London, UK

Working on next-gen journalist/content creation experience for ESI Media group including a mobile app, advanced AI and semantic media integration (Social embeds, accessible HTML embeds). Product built on open source stack (using Meteor, React) with a headless CMS and mobile optimised front-end.

Senior User Experience Designer

Brilliant Basics

Jul 2018 - Aug 2018

2 months

London, UK

Brilliant Basics (London) is the global HQ of Infosys internal Digital Studio, specialising in CX/UX/Service. Tasked on pharmatec client project with the aim of surfacing risk/status earlier within the product development pipe of the client's org.

User Experience / Product Lead

Superunion

Jun 2018 - Jul 2018

2 months

London/Bahrain

Lead UX on an FS project for MENA based client. Includes workshop with senior bank stakeholders in Manama, Bahrain. Collaboration with Backbase (tech partner) and Monzo advisors on the client side.

User Experience / Product Lead

INTELLIGENT MOBILE

May 2018 - Jul 2018

3 months

London, UK

Discovery, Early Validation, Sizing and Market fit across a B2B/B2C proposition via ultra-fidelity functional mobile prototype combined with SystemsThinking, Service Journey mapping, Lean UX and UT. Features include voice input (using custom JS to extend Axure) and Conversational User Interface (CUI) - leveraging the mass adoption of Chat patterns/behaviour so users can transact more efficiently.

User Experience Lead

HCA Healthcare

Oct 2017 - May 2018

8 months

London, UK

Successfully helped this client out of a DigiTrans rut, weaning them off their agency addiction [with reduced TCO/opex] and teaching the Digital team how to work Lean [prototypes], facilitating meaningful workshops with their senior stakeholders, thinking and working as a true cross-functional team. Designed the future User Experience for all of the major London private hospitals under HCA by working directly with their CEO's and Marketing functions to capture their USPs while making their value props validate by running extensive UT. Also instigated a scalable Hypothesis Driven Development method across the Analytics team and UX, to reduce cost and risk while increasing quality and the value of UX to the business. A by-product of this UX approach is that whims, assumptions and inappropriate stakeholder design ideas get replaced with informed, evidence-driven design that punch hard in terms of value generation for both users and the business. We worked without SME/Domain support, so a Clinician-level of medical technical understanding was needed to make the project work. Extreme in it's challenges (medical business taxonomies, sector vernacular) we tackled it with an ontological guide which had a searchable knowledgebase of terminology to help the whole team.

User Experience / FE Dev / Strategy / Brand

Custodia Technology

Mar 2018 - Mar 2018

1 month

London, UK

Working from just their logo alone, I designed and built a one-pager for this data-driven FS sector Compliancetech client. Using Bootstrap to accelerate development we achieved a responsive Single Page App to help get their imminent deal over the line. Which they did. I also created a whole brand ID for them during that 12 hour day. Nice guys.

Lead User Experience Designer

Startup, not listed

Jan 2018 - Mar 2018

3 months

Dublin, Ireland

Working directly with a contract Product Owner and Business Owner/Startup Founder using ultra-Lean techniques to execute a brand ID, trailer/promo film and consumer-facing website (Squarespace build). We rocked Agile with high-vis tasks and shifting allocation based on the project realities. We also executed on physical product samples, socials strategy, blog/content strategy, endorsement/affiliation and company comms to target retailer partners for B2B propositions.

User Experience Specialist

INTELLIGENT MOBILE

Aug 2017 - Oct 2017

3 months

London, UK

Redesigned, signed-off a global logistics client site - in one week. Achieved this by using hourly, high fidelity functional mockups (Axure) in sprints - with twice a day check-ins with the client team while consuming high volume of SME/sector intel. Using cinemagraph technology, we showed how this client "never sleeps" and is constantly consuming data to drive it's business forward into new markets.

Service Design & User Experience Lead

Walgreens Boots Alliance

Mar 2017 - Jul 2017

5 months

London, UK

Lead UX contract role delivering a new digital platform across transactional web, social platform, apps and aspects of offline CX. Agile approach, mapping requirements to user journeys and wireframing a complex ecosystem for technical validation with off-shore dev suppliers. Role included significant stakeholder interaction, presentations, prototyping, visual design (inc. guidelines), content strategy and reporting while working in a team comprised of Delivery Manager, Community Manager, Business Analyst, Technical Architect, and Visual Designer. Role required delivering the best possible design offset against time, resource, commercial and technical complexities/constraints.

Lead User Experience Consultant

Wunderman Thompson UK

Dec 2016 - Mar 2017

4 months

London, UK

Multi-agency, multi-disciplinary innovation project for EY.

User Experience Consultant

PriceWaterHouseCooper

Nov 2014 - Dec 2016

2 years 2 months

London, UK

UX Consultant/Designer (Manager Grade) inside the Customer/Digital Ops teams and Emerging Tech teams successfully, for 2 years. Worked (and led workstreams) across large digital transformation projects including: Gov (Local + Central), FinServs, Health, Education, Property, and Tech. Helped forge the UX capability across processes, structure, propositions, comms and tooling. Also worked on Salesforce and G.Cloud-driven wapps with external Dev partners.

User Experience Designer

rehab_agency

Oct 2014 - Oct 2014

1 month

Prototyping, Research and Interaction-mapping for Rehab Studio client Google, on an Android Project. Project is under heavy NDA, so please don't ask me about it!

User Experience Designer

The MTV Staying Alive Foundation

Sep 2014 - Oct 2014

2 months

London, UK

MTV HIV-Prevention Team site experience audit, and re-design. RWD WordPress build, with image strategy, visual design comps, wire-frames, prototype of micro-donations flow, back-end optimization (WP Admin custom input fields), content strategy, interactive video, interactive sex ed game, B2B considerations, internal TOR, internal workflow enhancements ...

User Experience Designer

VCCP

Sep 2014 - Oct 2014

2 months

London, UK

UXD on a Credit Card/Lender client project - site audit & redesign, wire-frames, prototypes, responsive, mobile, tablet and desktop. Also strategic input, visual design, Landing Page design, client-facing.

User Experience Designer

Rockpool Digital

Aug 2014 - Aug 2014

1 month

London, UK

UXD role for Rockpool's retail Travel Sector client, with B2B/B2C aspects. Tasked with prototyping experiences (Axure) across Desktop, Tablet and Mobile, for a Customer Account facility. Also market research, UT input, competitive analysis, Native App redesign, and visual design - working in a team consisting of Client Services, UX Director, Strategist, BA, Lead Dev-Ops and Lead Visual Designer. Project achieved Checkpoint 01 Client Sign-off, on time.

User Experience Designer

AKQA

Jul 2014 - Jul 2014

1 month

London, UK

UXD working on Nike+ Apps, sketching user journeys, creating interactive flow prototypes in Axure, working in a large distributed team of PM's, Visual Designers, Product Owners, and Nike internal UX. Looking at Wearables integration into a complex ecosystem of aggregating and visualising Tracking-Data via Partner (other Nike products) and 3rd-Party apps. Also, sole UXD on Nike Football app tasked to produce a UX Audit, Recommendations, Visual Mockups, enhanced On-boarding/Sign-up flow with UI changes, improved Social Permissioning flow (Pre-Permissioning pattern).

User Experience Lead

Macmillan

Jun 2014 - Jul 2014

2 months

Prototyping (In Axure) the redesign of an App (RWD/Hybrid build) - a digital content distribution product, across a global user-base with several user-types. Defining Frequent and Infrequent tasks, creating/reducing friction accordingly, and exploring interaction patterns that engender the Product Attributes: Simple, Fast, Friendly, Useful.

User Experience Designer

Corke Wallis

Apr 2014 - May 2014

2 months

London, UK

FX Multi-Device (Adaptive) Project for American Express. Functional Spec (InDesign), Wireframing (statics > Illustrator), Interaction mapping, Project Management, Briefing & working with Visual Designers, File-naming & Folder Structure, liaision with client BA's/Dev Team.

User Experience Designer

Tag

Apr 2014 - May 2014

2 months

Sketches, wireframes and early visual design for a Sony YouTube 'Gadget' page, in a repositioning of Sony's European presence. I delivered interaction mapping and prototypes, taking into account tablet and smartphone usage. Also worked on Jaguar/Landrover Google Sites design and build, delivering sitemaps, wireframe templates/content maps, and creating page templates on the Google Sites platform.

Senior User Experience Designer

BBC

Dec 2013 - Mar 2014

4 months

London, UK

Contract UxD at the BBC Academy, I worked on a range of projects from BBC Academy Courses to a Resource Scheduling Software redesign project. Over a 4 month period, my involvement spanned: · User Testing · Interaction Prototyping (Axure) · Visual Design · Accessibility Reviews · Production Templates, Mapping and Documentation · Efficiency Drives · Logo/ID Concept Design · Stakeholder Management · Agile Environment I actively contributed to the wider GEL team (Global Experience Language), and also produced a BBC Branding Department case-study project, along with designing well-received identity concepts for the New York Times/BBC co-hosted Social Media Conference (SMS 2014).

User Experience Designer

Tentillum

Nov 2013 - Dec 2013

2 months

London, UK

Contract UxD/IA for Tentillum (Agile Incubation Group) working on an major FS client Digital Wallet re-design. Native app Prototypes (Axure), Hi-Fi annotated wireframes (Functional Spec quality), liaise with 3rd party Developers, high-frequency iteration, visual design input, transition-language definition, microcopy, User Testing, taking complex user journeys/tasks and crafting simple, elegant interactions.

IXD (Contract)

Ogilvy & Mather

Oct 2013 - Dec 2013

3 months

London, UK

Contract IxD at RedWorks/Ogilvy - working with their IxD's and Project Team to adapt Desktop visual designs to Mobile (Smartphone) Layouts, for a Public Health England national roll-out. Facilitated a tappable in-device prototype of a core journey to examine mobile flow, navigation and multiphase (progressive disclosure) interaction.

UXD (Contract)

Amaze

Sep 2013 - Oct 2013

2 months

London, UK

Contract UxD at Amaze.com - working in a multi-agency team, on a Global Social Platform for a major multinational client, with brand assets in the FMCG sector. Duties involved designing and planning interaction patterns that align with the projects' Business Objectives, and production of a Launch Scope Functional Specification.

UX Designer (Contract)

Purple Cubed

Aug 2013 - Aug 2013

1 month

London, UK

User Experience Consultant on a SaaS Product redesign project.

Visual & Interaction Designer

RR Donnelley

Jun 2013 - Jul 2013

2 months

KPMG Canary Wharf, London

Worked on an interactive multimedia presentation directly with Senior-Level KPMG staff, as part of collateral-pack for a large Acquisition Pitch. Included (Agile) iteration with shifting content requirements, content mapping, interaction/sequence flow, deployment consideration (projector, resolution, platform, delivery of presentation deck), graphic/visual design, audio integration, presentation tone, information display...

Front End Developer/Designer (Contract)

GSI Commerce/e-Dialog/eBay

Apr 2013 - Jul 2013

4 months

London, UK

Designing and building HTML emails for a variety of top FMCG clients - Dell, Paypal, Ikea. Evolved a wiki of Developer Tips and Email Client debugging hub with code snippets and workarounds gathered from other resources. Also worked with Confused.com on their re-branding by mapping their visual assets and defining interaction types, while also getting involved with the Strategy & Analytics Team on a bespoke project.

Interaction Designer (Permanent)

bwin.party digital entertainment

Jun 2009 - Mar 2013

3 years 10 months

bwin.party

Covering both Acquisition and Retention verticals, working as an Interaction Designer, doing: * Template enhancement * Prototyping * Promotions * Landing pages * Banner toolkits & optimization * Banner batch-processing/data-driven banners [flash & gif] * HTML5 responsive banners /CSS * Process Flow enhancements * Mentoring Juniors/Interns * Strategy

Interaction Designer (Contract)

Positive Digital

Jan 2012 - Jan 2012

1 month

London, UK

Worked for various London agency-side clients doing everything from page layout to Flash banners: O'Gilvy, EHS Brann, Dare Digital, Positive Digital, Rapier UK, Dennis Publishing...

Technical Director (Founder)

Code Emphasis Magazine

Jan 2010 - Jan 2011

1 year 1 month

London, UK

Co-Founder responsible for Start-Up Strategy, Web Admin (researching, deciding-on and getting domain name and hosting), market/competitor research, Site Build, Content Strategy, Graphic Design, Merchandise Design, Marketing Ideation.. We failed. I learned.

Visual Designer (Contract)

O'Gilvy

Jan 2009 - Jul 2009

7 months

London, UK

Worked several client accounts - notably American Express .com dedicated redesign team - Page layouts, graphic design, wire-frames, templating and mapping for developers, client-facing duties, UI design, Account page design.

Interaction Designer (Contract)

Dennis Publishing

Jun 2006 - Aug 2006

3 months

London, UK

Interaction Designer assigned to flagship Digital Edition (monekymag.co.uk) to create interactive assets and technical integration with Ceros CDE Platform (3rd Party Partner) * information design * asset library management/handover * client facing * ideation & concepting interactivity * mascot character animation * integration with Ceros Flash-based API

Interaction Designer (Contract)

EHS Brann Communider

Jan 2006 - Mar 2006

3 months

London, UK

Concepting, designing and building Flash banners [campaign], FED & working on a Diaggeo product CMS.

Interaction Designer (Permanent)

Skillsoft

Jan 2000 - Jan 2003

3 years 1 month

Dublin, Ireland

Internal Flash Design Team for global eLearning/educational provider, working in multi-disciplinary team structures with Technical Writers, IA's, instructional designers. Client list included: Microsoft, Macromedia, Cisco. * Flash eLearning production * Photoshop * VSS * Library Assets contribution * AS2 * Interactive steps/flow * Instructional interactivity


Education

Trailhead by Salesforce

UX designer (DXP), UX

2024 - Present

2 years 7 months

Grade: Pending

Coursera

Google UX Designer Certification

2021 - 2022

1 year 7 months

Grade: Ongoing

Google UX Designer Certification

Ax-stream (Axure RP Training)

Advanced Digital Prototyping Techniques

2015 - 2015

1 month

Grade: Certified

Advanced Axure RP certification - I helped build a custom syllabus with the vendor specific to our team.

Akendi

User Experience Design

2013 - 2013

1 month

Activities and societies: UX

Intro Module of User Experience Design Course covering Gestalt Theory, Business Drivers, UI/interface design, Product Design and Development, Digital Marketing, User Research Methods & Testing.

General Assembly

User Experience Design - Overview

2013 - 2013

1 month

Overview of UxD methods & principles led by BBC UxD tutor. I recieved a scholarship award to take the course.

University of Hertfordshire

BA Humanities Degree, Cognitive Psychology, History

1993 - 1996

3 years 1 month

Grade: Pass

History & Cognitive Psychology.


Licenses & certifications

Certificate of completion: Introduction to Claude Cowork

Issued: Apr 2026

Certified by Anthropic

Certificate of completion: Introduction to agent skills

Issued: Apr 2026

Certified by Anthropic

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