Damien Aimon
Revenue Growth Management & Commercial Excellence
8 recommandations
Salaire / Taux journalier
8 personnes recommandent
Lyon, France
Mobilité : Paris, Lyon, ...
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
I find the money companies leave on the table when they price, promote and sell, and I go and get it. 50M€+ unlocked at Moët Hennessy • Revenue Growth Management, Pricing & Commercial Excellence leader with 20 years of international experience across strategy consulting (Bain & Company) and operating leadership in major listed groups: Moët Hennessy / LVMH, L'Oréal, Groupe SEB, Lennox International • One constant: turning pricing, marketing and commercial levers into measurable profit. The same value creation levers, proven across industrial HVAC, domestic appliances and luxury wines & spirits WHAT I DO • Revenue Growth Management: consumer pricing, price pack architecture, promotional effectiveness and ROI, trade terms optimization, customer profitability, mix management, elasticity modelling • Commercial Excellence: sales force effectiveness, commercial operations, go-to-market, segmentation, offer and portfolio strategy, KPI and incentive design, embedding the annual business planning cycle • Marketing & Corporate Strategy: positioning, brand and category strategy, shopper and consumer insight, strategic market analysis, strategic planning • Transformation: operating model and organisational design, margin improvement programmes, change management, ExCom-level programme leadership, talent development SELECTED RESULTS • Moët Hennessy (LVMH): built the global RGM function from a blank page across 26 Maisons and 40+ markets, unlocking 50M€+ of annual profit • Lennox International: turned around a 50M€ German business, +30% sales and EBIT margin doubled in two years. Member of the group's European Executive Committee • Lennox International: delivered 250% of the cost reduction target across four European plants, 60M€ scope. • Groupe SEB: redesigned the group strategic planning process and led initiatives on pricing, value management, shopper centricity and digital HOW I WORK • Hands on and pragmatic, equally comfortable in the ExCom room and on the floor with commercial teams. I rely on analytics, then I build the team that owns them • At Moët Hennessy I was trusted with building RGM although I was not a Wines & Spirits expert: it was the teams' trust, more than my sector knowledge, that made it work WHAT I AM LOOKING FOR • A functional director role in RGM, Pricing, Commercial Excellence or Transformation, in French-speaking Switzerland (Geneva, Vaud) or Lyon & Auvergne-Rhône-Alpes • Also available for consulting and interim engagements: pricing diagnostic, RGM function build, promotional effectiveness reviews, commercial transformation programmes
Expérience de travail
Independent Consultant & Interim Executive | RGM, Pricing & Commercial Excellence, Transformation
Hubio ConseilFreelance
juil. 2026 - Présent
4 mois
Lyon, France
Advising executive committees and owners on where their commercial P&L leaks value, and on how to close it. Engagements cover: • Pricing and Revenue Growth Management diagnostics: price positioning, price pack architecture, discount and promotional effectiveness, trade terms review • RGM function build: methodology, analytics, governance, capability building andhand-over to the internal team • Commercial excellence: sales force effectiveness, go-to-market and route to market, KPI and incentive design • Transformation and change: operating model, organisational design, margin improvement programmes Available for interim and fractional engagements across French-speaking Switzerland, Haute-Savoie and Auvergne-Rhône-Alpes, or Paris (hybrid)
Mentor, programme Starter
Entrepreneurs dans la Ville
mai 2019 - Présent
7 ans 6 mois
Lyon, France
Mentor depuis plusieurs années auprès d'entrepreneurs accompagnés par le programme Starter, aux côtés de l'équipe EDLV et en lien avec emlyon business school. Le programme a accompagné plus de 1.560 entrepreneurs, dont 91 % des entreprises créées sont encore en activité après trois ans et 51 % sont dirigées par des femmes.
RGM Director Europe
L'Oréal
janv. 2026 - juil. 2026
7 mois
Paris, France
For L'Oréal Luxe (30 iconic brands: Aesop, Biotherm, Lancôme, Yves Saint Laurent etc.) In charge of restructuring and developing RGM levers: pricing, promotion, trade terms
Moët Hennessy
janv. 2021 - juil. 2025
4 ans 7 mois
Paris, France
Global Revenue Growth Management Director
avr. 2022 - juil. 2025
3 ans 4 mois
Paris, France
Created the global Revenue Growth Management function for Moët Hennessy, the Wines & Spirits division of LVMH, from a blank page: team, methodology, analytics and governance across 26 Maisons and 40+ markets. Unlocked 50M€+ of annual profit. • Consumer pricing: price capture, price pack architecture, price positioning and elasticity across brand portfolios • Promotional effectiveness: promo ROI measurement, reallocation of promotional investment, discount governance • Customer pricing: trade terms and conditions, customer profitability, mix management, net revenue realisation • Built the RGM community across markets and embedded the discipline into the annual business planning cycle • Partnered with Maison Presidents, Market Managing Directors and the Finance function
Group Transformation Director
janv. 2021 - mai 2022
1 an 5 mois
Paris, France
Led the Moët Hennessy global transformation agenda across all Maisons and markets, in direct support of the Executive Committee. • Portfolio of transformation programmes spanning margin improvement, commercial capability building and organisational design • Coached the Transformation Studio, a pool of internal and external talent • Change management and internal communication to embark teams across a 26-Maison, 40+ market group • Agile operating rhythm, quarterly re-prioritisation with the ExCom
Independent Management Consultant
Hubio ConseilFreelance
sept. 2019 - janv. 2021
1 an 5 mois
Lyon, France
Example of assignments: Pernod Ricard (1 year): implementation of Marketing transformation program for EMEA-LATAM (new organizations, digital hub, innovation hub) Britvic (3 months, beverages): commercial diagnosis and 3-year strategy
Lennox International
sept. 2015 - oct. 2019
4 ans 2 mois
Greater Lyon Area
Member of the European Executive Committee | Sourcing & Procurement Director
sept. 2017 - oct. 2019
2 ans 2 mois
Greater Lyon Area
One of 8 members of the European Executive Committee of Lennox International, a 4B USD manufacturer and distributor of HVAC and refrigeration products, contributing to European strategy, budget arbitration and organisational decisions alongside the European President. • Led the European sourcing strategy across 4 plants, 60M€ scope, with a team of 10 commodity managers in France, Spain and Germany • Restructured the team, the processes and the idea generation engine (VAVE value engineering, project follow-up) • Delivered 250% of the cost reduction target • Organised the first European supplier convention, 100 participants
Marketing & Transformation Director EMEA
sept. 2015 - oct. 2017
2 ans 2 mois
Lyon, Frankfurt, Dallas
Turned around the German business unit (Hyfra Process Cooling, 50M€): +30% sales and EBIT margin doubled in two years. Reporting to Dallas HQ. • Created the marketing function from scratch, redefined the pricing strategy, built the commercial excellence approach • Chief of staff to the General Manager and advisor on the full restructuring • Led the most impactful EMEA strategic initiative: the 40M€ Service & Parts growth plan • Sales force effectiveness: segmentation, coverage model, incentive redesign
Corporate Strategy & Transformation Manager
Groupe SEB
janv. 2012 - oct. 2015
3 ans 10 mois
Région de Lyon , France
Corporate Strategy team of Groupe SEB, worldwide leader in small domestic appliances and cookware (7B€, 20 brands: Tefal, Krups, Rowenta, Moulinex, Lagostina, All-Clad), headquartered in the Lyon area. • Transformation: project leader on major initiatives of the 5-year Group Programme, covering pricing and value management, consumer and shopper centricity, digital transformation and innovation • M&A: managed due diligences; project leader for the integration of a Canadian acquisition, 60M$ turnover • Strategic planning: redesigned the entire Group process and coordinated it across business units and continents
Management Consultant (team leader)
Bain&Company (Paris, San Francisco, Dubai)
sept. 2005 - oct. 2011
6 ans 2 mois
Paris, San Francisco/Palo Alto, Dubai
• Corporate strategy and business development in mature and emerging markets (Middle East, Morocco) • Customer and marketing strategy: loyalty programmes, customer segmentation, rebranding, digital • Private equity and M&A: 20+ due diligences, industrial plan for a 30B€ takeover in the steel industry • Organisation and supply chain
Indirect Sourcing (pan-European Purchasing Consolidation)
General Electric (European HQ Brussels)
janv. 2003 - janv. 2004
1 an 1 mois
Brussels Metropolitan Area
• Reporting to the Indirect Sourcing Director for Europe (pan-European managed budget: 3 B€) • Business needs definition, data analysis, supplier negotiation, pan-European roll-out
Vice President
Centrale Conseil
janv. 2002 - janv. 2003
1 an 1 mois
Région de Lyon, France
Junior Enterprise of Centrale Lyon (student-run association offering professional consulting services)
Formation
CentraleSupélec
MS, Industrial sciences, strategy, marketing, finance
2005 - 2005
1 mois
Centrale Lyon
MS, General Engineering
2001 - 2003
2 ans 1 mois
Licences et certifications
INSIDE LVMH
Délivré le : déc. 2024
WSET Level 2 in Spirits
Délivré le : déc. 2022
Wset Level 2 in Wines
Délivré le : févr. 2022
Advanced Negotiation Skills Course
Délivré le : avr. 2018
Six Sigma Green belt
Délivré le : juin 2003