Dan Nakache
Expert SEA & Data
Salaire / Taux journalier
Marseille, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
Je suis expert web data et SEA et dispose de 8 années d'expérience dans le marketing digital. J'ai accompagné de nombreux clients, de petites entreprises à grandes multinationales sur leur stratégie e-commerce cross-channel. J'ai travaillé chez l'annonceur puis en agence, et dernièrement chez Google. Je sais donc exactement quelles solutions il vous faut en fonction de vos objectifs.
Expérience de travail
Expert SEA & data
mars 2022 - avr. 2025
3 ans 2 mois
Dublin, Irlande
Web data & UX Analyst
CMA CGM
août 2021 - févr. 2022
7 mois
Marseille, France
+Contribute to e-commerce interface redesigning for the 3rd biggest global shipping company +Work mostly with Matomo and GA environments to analyze thousands of data sets on a daily basis + Data visualisations (Data studio, Contentsquare) and automated scripts to report data +Deliver specific data insights helping the stakeholders prioritise the next UX roadmap +Think & design UX workflows optimizing the conversion funnel
Twinin
févr. 2019 - juil. 2021
2 ans 6 mois
Aix-en-Provence, France
Head Of Data & Digital Marketing
juin 2019 - juil. 2021
2 ans 2 mois
Aix-en-Provence, France
+Define the whole client's digital strategy cross-channels based on their business objectives +Run and manage paid campaigns across SEM platforms (SEA, emailing, Social Networks, SMS) +Setup the GTM & GA tracking scripts to analyse online data. +Design thinking of UX workflows improving the user journey. +Drive A/B testings on content (SEO) and User Interface (A/B testy, Google optimizely) +Manage the media/partners relationship. +Orchestrate web application development (XML feed, back office, machine learning technologies).
Digital Media Trader
févr. 2019 - juin 2019
5 mois
Aix-en-Provence, France
+Setup traffic acquisition campaigns (Ads, Social Networks, DSPs) on a daily basis +Manage campaigns by optimizing bidding, pacing & performance to deliver efficient ROI KPIs +Google expert (tag manager, analytics, ads, search console, data studio) - Certified analytics & ads +Work closely with the Consultants to understand goals, address client needs, and communicate results and insights back to clients +Identify relevant audience pools for campaigns and provide recommendations on value +Build tracking plans and identify the user journey key steps from the touchpoint to the conversion +Develop and manage media partnerships
Digital Account Manager
NextUser
janv. 2017 - déc. 2018
2 ans
New York, État de New York, États-Unis
+User journey audit over web data collection +Designed UX workflows aiming to improve the conversion funnel +Analyzed, identified, and executed potential products +Converted data into actionable insights by predicting future outcomes
Formation
KEDGE Business School
Master of Science (MSc), International Business/Trade/Commerce
2014 - 2016
2 ans 2 mois
Résultat : International business Management
ESA BUSINESS SCHOOL, France
Bachelor's degree "Business unit Management", International trade
2013 - 2014
1 an 2 mois
ISMC La Cadenelle (école supérieure de commerce internationale)
BTS - Traineeship, International Business/Trade/Commerce
2010 - 2012
2 ans 2 mois
Licences et certifications
Certification Google ads pour la publicité sur réseau display
Délivré le : juil. 2020
Google analytics individual qualification
Délivré le : avr. 2020