dania paviel

- Managing and mentoring a dynamic team of 4 members - Creating tailored and high-performing media strategies for each activation - Overseeing campaigns generating +XM€ in annual revenue, with a focus on performance and innovation (3D, Augmented Reality) - Strategic monitoring and continuous improvement to enhance campaign impact Clients (Agencies): GroupM, Dentsu, Publicis, ESV, Havas, WPP Clients (Advertisers): Intermarché, Netto, Hermès, Sephora, Philip Morris, Orange, Allianz, McDonald's, Quick, SNCF

- Managing 100+ display campaigns annually - Coordinating schedules, providing analytical reporting, and offering personalized client support - Leading multidisciplinary teams (developers, art directors, traders, etc.)

- Creating and managing engaging social media campaigns - Monitoring performance and adjusting strategies with media agencies - Coordinating digital campaigns for major events (3J sales, exclusive openings) Clients: UGG, Chloé, GL, Chanel, Claudie Pierlot

- Implementing digital campaigns in collaboration with creative teams - Analyzing KPIs via Google Analytics and Facebook Ads to optimize campaign results in real-time - Presenting reports and recommendations to clients to refine strategies Clients: Villa Schweppes, Ferrero, Marathon de Paris

- Deploying influencer campaigns and managing partnerships with content creators - Redesigning the e-commerce user experience through A/B testing and a new UX approach - Organizing marketing events (VivaTech, sports competitions) to boost brand visibility

- Writing and managing multilingual content (FR, EN, DE) for an audience of 530k followers - Analyzing and optimizing Facebook Ads campaign performance

Organized extracurricular activities for students aged 12 to 15 in precarious situations, helping them develop their academic and personal skills.