Daniel Abdel Sater

Training & Client Engagement ✓ Conducted online meetings with Subject Matter Experts (SMEs) to explain reports and analytics ✓ Led live client meetings for dashboard requirements gathering and solution demonstrations Key Responsibilities & Achievements ✓ Developed and optimized complex DAX calculations for advanced business analytics and reporting ✓ Designed powerful interactive Power BI dashboards enabling data-driven decision-making for clients ✓ Implemented ETL processes using Power Query and SQL ensuring data accuracy and consistency ✓ Utilized DAX Studio for performance optimization, debugging, and data model enhancement ✓ Managed data models using Import, DirectQuery, and Dual storage modes for optimal performance ✓ Created dynamic parameters for interactive filtering and customized reporting experiences ✓ Developed custom Power BI visuals tailored to specific client requirements and branding

Training & Mentorship ✓ Mentoring junior/intern analyst on data modeling principles, star schema design, and dimensional modeling techniques ✓ Educated team member on basic DAX functions, calculated columns, measures, and performance optimization Key Responsibilities & Achievements ✓ Developed and optimized complex DAX calculations for advanced business analytics and reporting ✓ Designed interactive Power BI dashboards enabling data-driven decision-making across departments ✓ Implemented ETL processes using Power Query and SQL ensuring data accuracy and consistency ✓ Utilized DAX Studio for performance optimization, debugging, and data model enhancement ✓ Configured Object-Level Security (OLS) and Calculation Groups using Tabular Editor ✓ Implemented static and dynamic Row-Level Security (RLS) for controlled data access ✓ Managed data models using Import, DirectQuery, and Dual storage modes for optimal performance ✓ Created dynamic parameters for interactive filtering and customized reporting experiences

Created 40+ operational and analytical dashboards using Klipfolio and Google Data Studio ✓ Implemented ETL processes with MySQL stored procedures for automated data integration ✓ Tracked and reported digital marketing campaign performance using Data Studio analytical reports ✓ Automated Google Ads workflows through Python scripting for campaigns, ad groups, and keywords creation ✓ Developed custom metrics (EROAS, EIPI, EIPC) to measure campaign performance effectiveness ✓ Collaborated with development team on UI/UX design incorporating marketing psychology principles ✓ Designed and executed A/B testing strategies for digital content optimization

Managed and maintained 16+ databases across 15+ point-of-sale locations and back-office systems ✓ Created automated Excel reports using VBA for management reporting and analysis ✓ Developed and maintained Google Data Studio reports identifying key insights and trends ✓ Wrote SQL queries and stored procedures for data extraction and transformation ✓ Created dynamic parameters for interactive filtering and customized reporting experiences

the training included: -Maintenance of PCs and printers. -Software troubleshooting of IT problems on Desktops and Laptops. -Installation and configuration of Desktop solution for airlines. -Network configuration on switches , gateways and servers.