Daniel Leonhardt

Product Manager | Monetization & Retention

Salary / Daily rate

25420 Voujeaucourt, France

Freelance, open to permanent contract

Skills

Product ManagementA/B Testing

Languages

EnglishEnglishFrenchFrenchGermanGerman

About me

Intro

Product Manager with 7+ years driving mobile game monetization and user acquisition. Delivered 20% ARPDAU increase, 25% retention boost, and 40% install growth through data-driven A/B testing and live-ops optimization. Expert in F2P monetization strategies, KPI analysis, and cross-team leadership for revenue growth.

Links

Work experience

Product Manager

Outplay Entertainment Ltd

Dec 2021 - Mar 2024

2 years 4 months

Remote, OR 97458, USA

- A/B testing in monetisation resulting in a permanent increase of 20% in ARPDAU and 15% in conversion - Implementation of an action resulting in a 25% increase in D1 and D7 retention, also increasing impact on the app stores with a 40% increase in installs - Optimisation of the Live-Ops calendar resulting in a 15% uplift in revenue - Creation of a cross-team competitor intelligence initiative - Mentoring of junior staff

Product Management Administrator

MEIKO

Jul 2019 - Dec 2021

2 years 6 months

77 Offenburg, Germany

- Conducted field tests in German hospitals and fire stations - Optimised the creation of the internal price list, saving €25.000 in costs - Main contact for the implementation of a cleaning and disinfection machine at the SDIS 67 fire brigade in Strasbourg

Back Office Administrator - FR/CH/BE/LU

Ch. Dahlinger GmbH & Co KG

Aug 2018 - May 2019

10 months

77933 Lahr, Germany

- Orchestrated offer and order management processes, ensuring seamless transactions and client satisfaction - Organisation support for the LuxePack trade fair in Monaco - Ad hoc project management for small clients

Junior Product Manager

Flaregames | F2P Mobile Games Publisher

Oct 2017 - May 2018

8 months

Karlsruhe Area, Germany

- Assisted the product manager in the monitoring of new products from Minimum Viable Product (MVP) to full-scale Global Hard Launch - Conducted comprehensive Market & Competitor Analysis, defining key performance indicator (KPI) targets, implementing effective monetization strategies, and integrating in-app purchases to drive revenue growth and enhance user engagement. - Led the planning, creation, monitoring, and analysis of A/B tests to refine product features and functionalities, leveraging data-driven insights to optimize user experiences and achieve business objectives.

Bigpoint GmbH

Nov 2014 - Oct 2017

3 years

Hamburg Area, Germany

Junior Product Manager

Jan 2017 - Oct 2017

10 months

Hamburg Area, Germany

- Responsible for live-ops and monetisation on Drakensang Online. - Additional support on Dragon Rise and League of Angels 2

Senior QA Tester, Drakensang Online

Nov 2014 - Jan 2017

2 years 3 months

Berlin Area, Germany

- Supported the Lead QA in managing a team of 5 testers, coordinating weekly work schedules and sprint cycles to meet project deadlines, assigning tasks, providing feedback, and offering assistance and support during testing activities. - Conducted comprehensive quality assurance checks on projects across various territories and platforms, including US/Europe and Korea, ensuring consistent quality standards and optimal user experiences. - Maintained internal and external bug databases, ensuring accurate documentation and tracking of issues throughout the testing and development lifecycle.

Localisation QA Tester - English

Nintendo

Jun 2009 - Oct 2014

5 years 5 months

Frankfurt, Germany

● Became Lead Tester after a year, supervising a team of 5 testers. Tasks include: attending meetings, handling assignments according to the strengths and weakness of each tester, reporting to the coordinator. ● Reading on paper, reviewing, marking on screen, textcheck. Proofreading of electronic manuals. Taking screenshots. ● Games worked on include: New Super Mario Bros. Wii, Endless Ocean 2, Wakagumi, Sujin Taisen, Touch Golf, Hotel Dusk: Last Window, Golden Sun: Dark Dawn, Sparkle Snapshots, Nintendo 3DS Built-in software.

Freelance translator

Keywords International

Jan 2011 - Jan 2011

1 month

• Translation of a 25,000 word game-related document from French into English.

Translator

AMEC

Jul 2008 - Jan 2009

7 months

Translation of documents when required from English to French and vice-versa.

QA Localisation Tester

I-play

Sep 2007 - Mar 2008

7 months

Macclesfield, UK

- Localisation testing: making sure all new single and multi-language builds contain no localisation errors (grammer, overlap, spillouts, etc). Tests performed mainly in French, but also in German, Italian and Spanish. - Functional Testing: performing various tests in accordance to the testplans provided (compatibility, confidence, port from reference). - Regression: using Jira and TTP to look up bugs for current projects, so as to either comment on existing bugs or regress existing ones. - Translation: providing accurate translations (in french) of upcoming games. Gave on the fly translations when required. - Proofreading: double checked work performed by other French translators and liaised with them to deliver a high quality translation.

General Assistant

Riverside Housing Association

Apr 2007 - Aug 2007

5 months

General Assistant working at St Andrew's Gardens Halls of residence, in Liverpool. - Main duty was repainting the entirety of the external wall surfaces, as well as kitchens, hallways, bathrooms and bedrooms. - Assisted electricians with replacement of digital receiver boxes. As most of their work was performed in the bedrooms of students who still lived there, I was required to supervise their work to ensure that nothing was disturbed or stolen. - I was entrusted with a set of masterkeys to the whole building. - Looked after reception and assisted students and visitors with any queries they had.

Retail Assistant

Bhs

Dec 2006 - Jan 2007

2 months

General retail assistant assigned to the children's department. - Stock refilling: at the start of each shift, checked all the stock and the items on the shelves and renewed quantities if required. - Till work: handling the till and dealing with customer requests. - Sales: Promoted the company credit card and the company soft toy to meet store targets. - Maintenance: cleaned up the aisles after the customers and tydied up the shelves.

Bar/Restaurant staff

Travel Lodge

Jun 2004 - Aug 2004

3 months

- In charge of drinks and food orders in the bar section of the hotel. Liaised with restaurant and kitchen staff to know dish of the day and food availibility. - Restocking the bar: before each shift all stock in the bar, then accessed storage cupboards to refill stock. - Collected till from manager's office. Handled till over the course of the shift, then balancing the till. - Supervised the training of new members of bar staff. - General cleaning and maintenance work.

Factory worker

Fonderie Flicot

Jul 2003 - Aug 2003

2 months

Factory worker for Fonderie Flicot in Toeufles, France. Sorted out raw materials and finished products. Used high precison machinery to drill holes according to work plans. Maintained the tools present in the factory and cleaned out the facility.


Education

Liverpool John Moores University

ALE

2003 - 2007

4 years 1 month

College Millevoye

Brevet

1996 - 2000

4 years 1 month

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