Daniela Cárdenas

· Leads customer onboarding for SMBs and 3 Key accounts, ensuring 90%+ adoption within 25 days and achieving Time to Value in 2 weeks. · Manages and coordinates cross-functional teams (Product, CS Tech) across Portugal, Spain, and France to ensure seamless ERP/CRM integrations (via API/SQL) for 80% of clients within 35 days. · Collaborates with stakeholders (CFO, finance consultants) to ensure implementations meet business needs and sales expectations. · Prospects approximately 3 demos per month, increasing post-sale subscriptions by 26% to 33%. · Uses HubSpot and Gainsight to proactively monitor customer health, identify upsell opportunities, and mitigate churn risks. · Created an onboarding hub in Notion, streamlining internal processes and customer onboarding.

· Conducted market research and benchmarks to facilitate international expansion into four new countries and three key segments. · Drove digital content strategy implementation (blog, social media, email) resulting in a 80% increase in inbound lead generation rate within six months. · Maintained communication with distributors post-onboarding to achieve high activation and renewal rates. · Coordinated corporate events in Iberia and Portugal to boost company visibility and enhance engagement with local partners. · Developed inbound content (articles, newsletters, downloadable resources) to bolster marketing campaigns and assist the sales team

· Led the full sales cycle for corporate clients, closing an average of 3 deals monthly through prospecting, product demonstrations, and negotiation. · Managed a pipeline of 50+ opportunities in Salesforce, ensuring timely follow-up and 100% activity logging. · Collaborated with marketing to create promotional materials and campaigns, increasing the lead-to-demo conversion rate by 14%. · Analyzed sales metrics in Salesforce to identify trends and adjust strategies, improving the monthly closing rate by 20%

Skills: Salesforce Sales Cloud · Email Marketing · MailChimp