Daniela Dos Santos Quaresma

• Designed the concept and editorial strategy for SESSIONS Masterclasses, projected to engage 30–50 participants per session while reaching 1.7K+ newsletter subscribers and 8.5K+ Instagram followers. • Strategized and nurtured 5+ partnership pipelines with venues and cultural brands (The Hoxton, Zoku...), opening long-term collaboration opportunities valued at €10–20K in potential event revenue. • Supported community positioning as a hub for stylish Zilennial creatives by curating formats tailored to their interests and issues.

Provided freelance brand strategy and social media management for clients in fintech and beauty, delivering content strategies, localization, and community growth. Clients & Highlights: Qonto (Fintech) • Localization and content strategy in Portuguese, ensuring consistency across Qonto's European markets. Ustawi (Beauty) • Editorial and social media strategy for Instagram and Facebook, growing the audience by +25% in 3 months and reaching 20K+ impressions. • Copywriting and bilingual community management (FR/EN), sustaining 4–15% engagement rates per post.

Consulted as a Brand Strategist & Copywriter for Qonto, supporting the fintech’s European expansion with multilingual content strategies and localized communications for Portugal. • Localization and content strategy for marketing and product materials in Portuguese, ensuring brand consistency across Qonto's markets. • Editorial guidelines and messaging frameworks that improved clarity and boosted client adoption/engagement by ~15%. • Collaboration with product and marketing teams, supporting campaigns reaching 100K+ SME clients across Europe.

Served as Brand Strategist and Social Media Manager for TRACE’s flagship shows and campaigns, driving audience growth and cross-platform engagement across Europe & Africa. Social Media Strategy & Digital Brand Strategy • Directed brand strategy and social media campaigns for a music festival sponsored by TRACE, reaching 40k+ users across platforms (Instagram, Facebook, Twitter, LinkedIn) and contributing to 10K+ ticket sales. • Developed and positioned talk-show/podcast pilots (Chap Chap), designed to attract an expected 10k+ viewers per launch and strengthen TRACE’s cultural authority. • Managed editorial calendars and multi-platform distribution (Instagram, TikTok, YouTube), resulting in +20K follower growth and 25–30% higher engagement rates over six months. • Monitored KPIs and analyzed campaign performance (reach, engagement, CTR), using insights to refine strategy and maximize content impact. • Collaborated with artists, creators, and regional teams to align storytelling with TRACE’s identity, amplifying visibility in 15+ African and European markets. Brand Strategy & Partnerships • Developed engaging content with Social Media and Studio teams, leading international commercial campaigns that boosted TRACE’s brand visibility to 1M+ viewers across 28 countries. • Secured sponsorship deals worth 100K€+ in combined revenue, reinforcing TRACE’s positioning as a leading youth-focused media company with solid marketing presentations to partners.

Worked with the OECD’s Sahel & West Africa Club (SWAC) as Brand Strategist and Social Media Manager, creating narratives and digital content to strengthen visibility of regional programs. • Developed and executed editorial content (articles, newsletters, digital updates) reaching 1K+ policymakers, researchers, and partners across Europe and Africa. • Produced and hosted a podcast on regional food security, setting up the format end-to-end and interviewing 2 lead researchers; podcast reached 500+ listens in the first month. • Managed social media campaigns (Twitter, LinkedIn), contributing to a 10% growth in followers in 3 months. • Localized and translated communications (FR/EN/PT), ensuring accessibility and brand consistency across West African countries. • Monitored media coverage and KPIs, delivering insights that informed strategy and strengthened positioning of SWAC's flagship initiatives.

• Research and writing for institutional development : preparation of executive briefs on priority issues; background research and drafting of topical information briefs in support of internal policy development • Event coordination and supporting the organization of lectures, conferences, workshops and other public events • Supporting development of project management tools and systems • Proofreading reports and copy editing • Preparation and dissemination of newsletters, event summaries and other communication documents • Meeting coordination : logistical support and minute taking

• Realized a benchmark of 25 French-speaking African media (online, TV, radio) • Wrote a report on aforementioned media, including general information (audience, stakeholders, topics, orientation) and their links with China

• Assisting with the development of communication strategy recommendations • Realizing press relations campaigns : targeting and dissemination, reminders, writing of briefs, organization of interviews and press conferences, updating of press books • Using SEO and UX Writing strategies to increase clients' web traffic • Managing social media communication on various platforms (Facebook, Instagram, Twitter, LinkedIn, Google MyBusiness) • Participating in the commercial development of the agency • Assisting the artistic director with the setting up of the agency's new graphic chart, using Adobe Photoshop, Illustrator and InDesign

• Managing multilingual digital projects for a portfolio of clients (L'Oreal Group, Sandro, Christie's) using Atlassian Jira and Microsoft Excels to comply with ISO 9001 quality standards • Managing production schedules and risk identification • Supporting team coordination and animation • Ensuring communication and presenting to clients