Daniela Pedroso

- Manage all brands Janisa Concept Store La Renaissance Paris and Lrp Consignment - Develop communication strategies in order to gain visibility and increase the brand awareness - Community Management - Manage influencer and press relationships

-Communication Strategy: Developed and implemented communication strategies for brands including Bebe Organic, Benedito, Jeronimus, and Trimalhas. -Social Media Management: Oversaw social media channels, identifying trends, relevant conversations, and engagement opportunities. Implemented strategies to optimize reach, engagement, and conversion rates. -Newsletter Creation & Management: Developed and managed newsletters, crafting compelling content to enhance customer engagement and brand loyalty. -Team & Client Management: Led the design team by providing creative direction, reviewing, and approving designs to ensure brand consistency and visual impact. Managed client relationships to align brand vision and objectives. -Performance Analysis: Tracked key performance indicators (KPIs) such as engagement metrics, follower growth, and website traffic. Generated regular reports to assess progress and drive data-informed improvements.

Re-launch of Clash Fragrances -Benchmarking: Conducted benchmarking Sales Analysis & Product Selection: Analyzed previous sales data to determine which fragrances should remain in the product lineup. -Pricing Strategy: Assisted in defining the brand’s pricing strategy to align with the brand positioning. -Brand Concept & Website Copywriting: Contributed to the creation of the new brand concept. Wrote all website copy to ensure alignment with brand messaging. -Packaging Development: Led the development of packaging, briefing design teams and coordinating with suppliers to create visually appealing and on-brand packaging that enhances product presentation. -Campaign Moodboards & Content Approval: Created all moodboards for the campaign -Launching Event Coordination: Coordinated the launch event, working with the press agency and overseeing all aspects, including visual merchandising in-store, catering, and logistics, to ensure a successful and impactful launch.

-Brand Development: Assisted in shaping marketing and communication strategies for the restaurants Ofício, Lota d'Ávila, and Corner Vicent Farges at Time Out Market, Lisbon. -Social Media & Content: Approved social media planning for all restaurants and assisted in creating moodboards for photoshoots with the communication agency. -Creative Direction: Collaborated with the communication agency on creative projects, approving designs, and visuals for all restaurants. -Event Creation: Supported the creation of events and pop-ups, such as "5 Doses de Terça," in collaboration with other chefs. -Campaign Performance: Measured and reported on campaign performance, assessing ROI and KPIs.

-Co-develop Marketing and Communication Strategy -Develop partnerships and contacts with influencers and media to promote the brand; -Production of adequate digital content aligned with the defined strategy; -Social media management; -Monitoring and preparation of marketing campaigns. -Analysis and monitoring; -Preparation of communication materials;

-Support all in-store departments to ensure optimal operation and customer service -Make the cultural agenda to give customers the best luxury experience in town - Organize the events in store -KPIs analysis

Work as a salesperson and greeter. This opportunity allowed me to acquire knowledge of the diverse aspects of the business including client interaction, management of storage and product development by undertaking rotational responsabilities.