Daphné Rudler

Directed the 360° relaunch of the iconic luxury footwear brand. ■ Oversaw global brand, marketing, PR, digital, operations, merchandising & full P&L ■ Defined brand platform & identity, and execute go-to-market strategy ■ Led end-to-end development of 3 collections, from design to production and logistics ■ Launched e-commerce, opened a 6-month Paris pop-up, and secured a corner at Printemps Haussmann ■ Secured 3 premium wholesale accounts within 6 months

Led brand visibility and cultural relevance strategy for the French market, reinforcing B&O’s luxury positioning through high-impact activations. ■ Managed full-year marketing budget, aligning investments with brand growth ■ Developed strategic partnerships across design, music, fashion, and luxury sectors ■ Directed two immersive pop-up stores during Paris Design Week and led F1 marketing plan for Monaco GP ■ Managed PR agency pitch and orchestrated influence & media events ■ Secured long-term partnership with La Salle Pleyel in Paris and launched a branded podcast ■ Rolled out franchisee marketing plans nationwide and launched the B&O Golf Tour

LVMH Hotel Management - Cheval Blanc, White 1921, Pasticceria Cova ■ Business development: market studies & brand positionning analysis ■ Marketing: graphic design, editorial content production, product development ■ Digital marketing : brand contents regular updates on CB website, social networks & online partners contents monitoring

Parfums Givenchy ■ Product development ■ Financial forecasting & project profitability studies ■ Reporting and weekly newsletters editing

Perfume & Beauty brands - Jean Paul Gaultier, Narciso Rodriguez, Elie Saab & Issey Miyake ■ Media coordination: contribution to the implementation & coordination of international media adv campaigns for the 4 brands / competitor monitoring: worldwide media investments reports ■ Media production: Production monitoring, follow-up of the compliance and delivery of the creative material worldwide ■ Digital implementation: Digital Project Manager Assistant for the brand Jean Paul Gaultier

Women's ready-to-wear brand Supporting the brand launch in France: ■ Analysis of business opportunities ■ Marketing plan deployment ■ Sales network development

Women's ready-to-wear, shoes, leather goods & jewellery ■ Events planning & organization: in-store animations, national celebrations, out-store events ■ Reporting on sales and product performance ■ Competitor Monitoring ■ Preparation of qualitative & quantitative feedbacks on products ■ Preparation of sales force incentives reports ■ Store allocations requests monitoring ■ Management of special and made-to-orders ■ Weekly reporting and follow-up of the inventory of the UK network ■ Participation into the Buying Sessions with the HQ

CANAL+ RÉGIE In charge of marketing studies within the advertising saleshouse ■ Planning and follow-up of TV advertising campaigns ■ Preparation of marketing presentations dedicated to sales team ■ Audience reporting