Daryna Dvirna
Senior Product Designer | Design Systems
1 recommendation
Salary / Daily rate
1 person recommend
Amsterdam, Netherlands
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Senior Product Designer with 6+ years of expertise in design systems and B2B/B2C platforms. Led global e-commerce design for Heineken across 40+ markets and managed 400+ component libraries at Backbase. Specialized in end-to-end product design, user research, and scalable design systems that drive measurable results.
Work experience
Freelance Senior Product Designer
Self-employedFreelance
Apr 2025 - Present
1 year 7 months
Amsterdam, Netherlands
www.darynadvirna.com --- UX/ UI Illustration Branding
Senior Product Designer
code d’azur
Mar 2023 - Oct 2024
1 year 8 months
Amsterdam, Netherlands
Helped Heineken design Eazle: a global B2B e-commerce platform unifying 40+ markets under one brand Collaborated with cross-functional teams to deliver 9 end-to-end MVP features. The focus was on striking a balance between global consistency and local flexibility. Established the Eazle design system; delivering a component library, token mapping, and detailed UX documentation. Shaped experience flows and strategic epics based on user research, stakeholder workshops, KPIs, and jobs-to-be-done frameworks. Ran A/B tests and used insights to optimise user flows.
Backbase
Apr 2019 - Mar 2023
4 years
Amsterdam, Netherlands
Senior Product Designer - Design Systems Team
Nov 2022 - Mar 2023
5 months
Amsterdam, Netherlands
Refactored the web, iOS, and Android libraries (+400 components) to use the latest Figma properties and beta features. Significantly improved scalability, consistency, and efficiency. Led a team of 10 designers (known as the Figma Champions) to improve design system workflows in Figma through better tooling, team training, and comprehensive documentation.
Senior Product Designer - Accounts & Transactions Team
Jul 2022 - Dec 2022
6 months
Amsterdam, Netherlands
Worked with two cross-functional teams (web and mobile) to research, design, and implement new features to our retail banking platform. Designed end-to-end features such as External Account Aggregation, Account Servicing, Loans, Credit Card Health, Opening a Dispute, Account Statements, and many more!
Product Designer - Accounts & Transactions Team
Apr 2019 - Jul 2022
3 years 4 months
Amsterdam Area, Netherlands
Worked within the R&D department helping design retail banking experiences mainly for the Backbase app My day to day included: - Designing iOS and Android screens (& using native patterns whenever I can!) - Maintaining feature parity between our web and app products - Designing neobanking features - Using and maintaining our design libraries - Understanding the best UX patterns to add to our design system - Guerrilla testing flows and mockups on unsuspecting colleagues - Working alongside two teams of developers in agile sprints - Eating stroopwafels
Prizm Media
Oct 2017 - Oct 2018
1 year 1 month
Vancouver, Canada Area
Junior UX/UI Designer
Jan 2018 - Oct 2018
10 months
Vancouver, Canada Area
Continued with the same design responsibilities as my internship (Unbounce landing pages, ads, B2B & B2C marketing assets) Also worked on - Establishing style guides and design guidelines - Social media assets for various healthcare brands - Wordpress maintenance using the Divi page builder - Updated branding of client-facing material (slide decks, letterheads, white papers)
UX/UI Design Intern
Oct 2017 - Jan 2018
4 months
Vancouver, Canada Area
-Took lead on redesigning the company website. -Created Unbounce Landing Pages. -Designed ads for healthcare products. -Created B2B and B2C marketing assets
Junior UX/ UI Designer
RxToMe
Oct 2017 - Oct 2018
1 year 1 month
Vancouver, Canada Area
RxtoMe is an app that helps chronically ill people manage their medication. When I first joined the team, RxtoMe's only features were prescription ordering and transferring pharmacies. Some of my responsibilities included: - Conducting research on the various ways RxtoMe could get more returning users, which resulted in the addition of 4 new features (digital wallet, calendar, trackers, and gamified rewards) - Designing wireframes and Invision prototypes - A/B testing iterations - Updating the RxtoMe user and pharmacy portals (still in development) - Redesigning RxtoMe website (still in development) - Designing icons and illustrations - Working with a team of Developers in sprints
Contract UI/UX Designer
Q.I. Leap Analytics Inc.
Jan 2017 - May 2017
5 months
Vancouver, Canada Area
Worked on various branding projects ranging from business cards, website design, and presentation decks, to animation and interactive demos
The Calendar
Sep 2013 - May 2016
2 years 9 months
Ubchuria, Jharkhand 828205, India
Internal Director
May 2015 - May 2016
1 year 1 month
Ubchuria, Jharkhand 828205, India
Internal Coordinator
Sep 2013 - May 2015
1 year 9 months
Ubchuria, Jharkhand 828205, India
Education
RED Academy
Certificate
2017 - 2017
1 month
RED Academy
Diploma
2016 - 2017
1 year 1 month
RED Academy
Certificate
2016 - 2016
1 month
The University of British Columbia
Bachelor’s Degree
2012 - 2016
4 years 1 month
Cornell University
Summer College
2011 - 2011
1 month