David Assouline

Within the Healthcare Marketing team, I work in a close collaboration with the Market Managers, Research & Innovation, Digital IT, Communication and other transversal teams to develop the roadmap for pharmaceutical activity. I'm responsible to plan, create new scientific, marketing, digital contents and contribute to the global communication plan. Also, I work closely with the IT teams on new interface tools, to improve and monitor digital communication impact.

Missions: B2B E-COMMERCE SITE - pharmacists website: customer area, e-commerce, content / services Build the roadmap for enrichment and optimization of the site in terms of: functionalities (with dedicated agencies) in line with needs business / clients (UX…) content (intended for pharmacists) in collaboration with the marketing and sales teams, Analyze site performance in collaboration with the Data team. E-mailings: Coordinate the roadmap of e-mailing campaigns and creations (intended for pharmacists) in collaboration with the marketing and sales teams with a digital creation agency and / or an ergonomic creation tool, Manage routing with the dedicated agency, Analyze performance for presentation in monthly committee. B2C BRANDING SITES Coordinate the creation of new sites in collaboration with product marketing teams, regulatory teams and the agency: technical specifications and project management, Update and optimize existing sites: optimization of functionalities and enrichment of content, Site performance analysis. SEARCH / Google SEO Management of the annual budget of all Brands / management of the Google ads account with the agency: performance review, ad adjustment. Alignment and adjustment of investments in collaboration with the Product Marketing teams, Creation and distribution of internal reports. All Subjects Presentation to the UPSA team and management Participation in the development of digital plans and agency briefs, Competitive intelligence, monitoring trends and digital innovations and recommendations

Responsible for marketing, sales, agency activity as well as customer monitoring and support in their digital projects. ▪ Audit, advice and implementation of the customer marketing strategy. ▪ Use of the latest web development technologies on the market. ▪ Development of various digital acquisition channels for client activity, associated with the creation of campaigns on social networks, websites and mobile applications. ▪ In charge of the digital activity, updating and creation of a website for the development of a pharmaceutical laboratory in Africa.

Marketing product manager and responsible for the development of the digital and digital activity of the SK Pharma group. ▪ Search for partnerships with international investors for the development and research assistance for cardiovascular and neuro-ophthalmic treatments. ▪ Implementation of digital webmarketing tools to promote the distribution of products for the European market. ▪ Organization of promotional events for the pharmaceutical sector on a local and international scale.

Junior Product Manager, in charge of launching an innovative bovine animal health product, in conjunction with the Elanco marketing department. ▪ Participation and development of marketing materials and tools intended for trade delegates. ▪ Organization of events, meetings, seminars and press conferences, regional and national. ▪ Creation of a database and market analysis for the monthly monitoring of major accounts.

Assistant product manager in internship, in charge of the creation and implementation of a website on pulmonary oncology news for healthcare professionals, content writing and updating of information. ▪ Participation in the realization and monitoring of pre-launch campaigns and organization of events around a new product in pulmonary oncology.