David de B. Baissac

Spearhead commercial growth initiatives by developing innovative products and strategic partnerships with clients and suppliers. Guide the sales team to meet targets, enhancing Imatech’s brand presence in the local market. Craft impactful marketing tools including catalogues and social media content, driving engagement and visibility.

Deliver postgraduate modules in strategy, tourism, and operational leadership. Bridge academic theory with real-world practice to prepare students for business challenges. Mentor students in ethical leadership, innovation, and sustainability.

Oversaw business development through the creation and implementation of tourism and event products and services. Managed and grow client and supplier partnerships. Promoted the full offering, including the restaurant, museum, and boutique. Designed customised packages for corporate clients, hotel groups, tour operators, and individual customers. Implemented a 360° customer experience, from initial contact to after-sales service. Supervised the sustainable transition of L’Aventure du Sucre by conducting a study and developing an action plan based on a circular economy approach (Sustainable Development Goals), cost optimisation, cultural transformation, and targeted communication strategy. The implementation resulted in achieving the “Made in Moris” label and preparing for the “Blue Oasis” certification. Implemented a “Profit and Loss” model to improve visibility over operational costs and adapt the commercial and marketing strategy. Trained teams on customer service and sustainable practices.

Oversaw Saint Aubin Loisirs Ltd within the group. Developed business and manage client portfolios, including corporate clients, hotel groups, tour operators, and individual customers. Optimised processes and operational structures. Led commercial and operational teams of over 30 employees across 6 points of sale. Defined the strategy and development objectives. Increased revenue by over 15% in a particularly challenging financial context.

Strengthened the firm’s international presence. Developed partnerships with Australian and American logistics companies. Designed logistics models for local small and medium-sized enterprises. Scaled the business from MUR 120K to MUR 1.5M turnover in under a year.

Managed a portfolio of American, European, and Australian universities. Proposed strategies to increase enrolment rates. Gained in-depth exposure to digital performance metrics and education marketing trends across diverse markets. Contributed to measurable growth in program awareness and student recruitment through bespoke digital campaigns.

Managed a client portfolio (150 accounts) consisting of 2- and 3-star hotel establishments. Ensured client liaison and service delivery. Developed and reference new products and brands in the food sector. Ensured service quality in line with company standards. Promoted marketing offers to clients.

Oversaw operations and coordinated sponsors for various events.