david passaretti
Senior Director | e-Commerce & Product Management
Salaire / Taux journalier
Montréal, QC, Canada
Freelance, ouvert au CDI
Peut venir sur site
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À propos
Introduction
Director with 20+ years in e-commerce, digital transformation, and product management across major telecom and retail companies. Led digital initiatives at Orange, Videotron, and Metro that increased online sales from 1.5% to 30%+ while managing teams of 50+ professionals. Expert in omnichannel strategy, P&L optimization, and driving customer experience innovation that delivers measurable business growth.
Expérience de travail
Director of e-commerce
Corbeil Électroménagers
juin 2022 - juil. 2025
3 ans 2 mois
Montréal, QC, Canada
Management of e-commerce activities for the Amiel group (Corbeil, Les Spécialistes et Distinctive)
Head Of Digital & Product management
VOO
janv. 2020 - mai 2022
2 ans 5 mois
Bruxelles, Belgique
- Management of digital products and projects (strategy, budget, roadmap, requirement, UX/UI, KPI analysis, data strategy, implementation of best practices). - Establish and manage relationships & projects with internal stakeholder, IT team, external agencies (development, UX/UI, SEO, Analytics). - KPI monitoring and data driven approach
Digital Strategy Director
Metro Inc.
janv. 2019 - déc. 2019
1 an
Montréal, QC, Canada
- Definition of the e-commerce and digital products strategy. - Launch and manage a suite of products to optimize omnichannel customer journey (mobile app and web sites).
Senior Director Digital channels and omnichannel strategy | e-commerce | strategic planning
Videotron
janv. 2017 - déc. 2018
2 ans
Montreal, Canada Area
Reporting to the VP Brand, Omnichannel & Digital Strategy, I was responsible for the digital channels (e-commerce, self serve, social media and content marketing) and digital strategy. I managed a team of product managers, e-commerce, digital marketing, content marketing, social media and UX/UI experts. - Definition and execution a new digital strategy in collaboration with the C-levels - Ownership of the product roadmap and launch a full revamping of the digital ecosystems (e-commerce, community portal). - P/L responsibilities, growth strategy.
Orange
janv. 2005 - déc. 2017
13 ans
Paris Area, France
Head of global digital product and digital transformation EMEA | e-commerce | Digital strategy
janv. 2012 - déc. 2017
6 ans
Paris Area, France
Reporting to the SVP Customer information and personnalisation, I led the digitalisation of customer experience within Orange Affiliates. - Definition and delivery of global digital capabilities (e-commerce, portal, on-site search, ... ), portfolio and roadmap management. - Digitalisation of customer experience and the development on on-line sales through digital transformation programme. - Team Management, Budget - Management of third parties (off/in shore).
Head of product management, ecommerce & marketing automation | Customer Experience | Strategy
janv. 2005 - déc. 2012
8 ans
Paris Area, France
Reporting to the VP Digital Customer Relationship, I led the product management / customer experience team and the digitalisation of Orange customer experience. I managed a large cross functional team (product, project manager, UX/UI and the technical team) - Definition and execution of the digital-first strategy, full ownership of the product roadmap. - Launch of new e-commerce, e-care and community portal web sites. - Launch of a multiscreen personalisation engine (Big data, AI). - Continuous improvement of the customer experience through data analysis. - Set up of an agile organisation and management of a team of 50 (product manager, projet manager, UX, UI, data scientists, developers) Major accomplishments: - Direct sales share went from 1.5 to 30% over the period (above 50% on some products and services.) - More than 2 functional evolutions resolutions per week. - Conversion rates in call centre triple thanks to omni-channel processes (click to call, click to chat...)
Mobile Payment Program Manager | Product Management | Business Strategy
Simpay
déc. 2004 - juil. 2005
8 mois
Londres, Royaume-Uni
Reporting to the Chief Marketing officer, I was responsible for the Simpay mobile payment roll out within telecommunication operators (Vodafone, Dutch Telecom, Telefonica, ...). - Definition of the deployment strategy and of a coordinated plan among members for product launch. - Gathering of operator product requirements.
Mobile Payment and e-commerce Senior Product Manager | Digital transformation
Orange
juin 1999 - déc. 2004
5 ans 7 mois
Copenhagen Area, Denmark
In charge of the product management for the mobile payment and digital services (e-commerce, self care), first under the brand Mobilix rebranded to Orange at a later stage. - Inception and launch of a mobile payment solution, customer acquisition, development of BtoB partnerships. - Inception and implementation of an on-line channel (e-commerce and self care sites, associated processes and organisation) - P&L responsibilities on the mobile payment and digital services. Achievements: - For Orange Denmark : 25% of sales done on-line, 50% on-billing penetration rate, 75% prepaid top up done on-line or directly via mobile payment.
Formation
Linnaeus University
Master of Business Administration - MBA
1997 - 1998
2 ans
Aalborg University
Post-Graduate Certificate
1997 - 1997
1 an
The University of Manchester
Master of Science - MS
1995 - 1996
1 an 4 mois
ESIEE PARIS
Bachelor of Engineering - BE
1992 - 1995
2 ans 11 mois