
David Robinson
Experienced brand, marketing and communications professional - and rock god!
3 recommandations
Salaire / Taux journalier
3 personnes recommandent
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
I have a strong background in communication - right across the board from internal comms to marketing and external communication. My experience also covers technical writing. My background comes from technology and as such I have a good understanding of intranet and other KM solutions as well as online marketing and communication channels - and how to get the best out of them. I also have extensive experience in brand, from strategy through to communication, and naming. I have a keen eye and pride myself on attention to detail. Specialties: Excellent writing and communication skills Storytelling Strategic thinker Brand strategy Brand communication Brand architecture Online and direct marketing Digital activation Naming strategy & processes Internal communication Intranet strategy Usability Social media & blogging SEO / SEM Agency management Multinational & multicultural considerations in brand & marcom Sound design
Expérience de travail
Amadeus
déc. 2011 - oct. 2025
13 ans 11 mois
Madrid, Espagne
Storyteller
juin 2019 - oct. 2025
6 ans 5 mois
Madrid, Espagne
Commercial & Product Branding
déc. 2011 - juil. 2019
7 ans 8 mois
Madrid, Espagne
Helping to make the brand more commercially relevant as business partner for Airline IT and New Business areas of Amadeus. Responsible for product naming and brand architecture.
Global Brand
Madrid, Espagne
I worked on brand strategy and communication. One of my specialties in this area is naming. I am responsible for the company's brand architecture and naming systems. I also help to define the company brand and work on brand communication campaigns.
Amadeus
févr. 2003 - oct. 2009
6 ans 9 mois
Madrid, Espagne
Corporate & Marketing Communication
oct. 2007 - oct. 2009
2 ans 1 mois
Madrid, Espagne
Direct marketing SEO / SEM Usability Copywriting services Newsletter content database Internal comms for commercial organisation Marketing campaigns
Internal Communication Specialist
févr. 2003 - oct. 2007
4 ans 9 mois
Madrid, Espagne
Intranet management Internal communication network Editor of quarterly internal magazine Copywriting and editing for all kinds of internal communication channels (email, intranet, etc.)
Communications specialist
Ailink S.L.
juil. 2000 - mars 2002
1 an 9 mois
Online communication - website design, content & softwate usability Offline communication - software manuals
Content Consultant, New Distirbution Technologies
Amadeus Global Travel Distribution
juin 1998 - juil. 2000
2 ans 2 mois
Madrid, Espagne
Prepare/edit copy for internet booking engine, including error messages, help documentation Coordinate translation of texts into 15 languages Write and edit content for www.amadeus.net Webmaster at www.amadeus.net
Formation
University of Exeter
BA, Politics