David Velandia

Leading LATAM expansion strategy for a digital-first banking platform. Spearheaded business development initiatives across Mexico, Colombia, and Argentina. Secured strategic partnerships in remittances and digital payments, boosting regional transaction volume. Collaborated directly with executive leadership to position the company for regional growth and investor readiness. Advised legal, tech, and marketing teams to align regulatory compliance with go-to-market execution.

Founded Dinertad, a hybrid platform combining crypto-themed e-commerce Launched a profitable DTC (direct-to-consumer) crypto-inspired streetwear brand with international fulfillment. Developed and scaled online sales infrastructure with Shopify and Meta Ads, targeting LATAM, U.S. and Europe. Designed branding, growth strategies and monetization models Built a 2.2M audience via social media growth tactics and influencer collaborations. Created high-converting campaigns leveraging crypto narratives (e.g. Web3, decentralization, limited drops). Led end-to-end operations: sourcing, marketing automation, customer acquisition and retention strategy.

🚀Rocket Consulting 360 is a high-impact consultancy created to help companies accelerate growth, modernize operations, and expand across digital and international markets — with a strong focus on LATAM, the U.S., and Europe. We partner with startups, scale-ups, and established brands to unlock new revenue channels, optimize business models, and thrive in rapidly changing ecosystems. With 20+ years of experience in e-commerce, fintech, retail, logistics, and business development, we deliver customized strategies with measurable results. 🌐 Our Core Services Include: 🔹 Revenue Strategy & Monetization •CRO (Chief Revenue Officer) strategic playbooks •Subscription & membership business models •Affiliate & partnership monetization •Financial modeling and fundraising strategy 🔹 Digital Business Transformation •Offline-to-online migration planning •Full e-commerce architecture (platforms, logistics, automation) •Marketplace expansion (Amazon, MercadoLibre, Shopify, etc.) •Funnel optimization and digital onboarding 🔹 LATAM Expansion & Internationalization •Market entry strategy for Latin America •Regulatory & cultural adaptation for cross-border operations •B2B alliance structuring and distribution networks •Localized go-to-market campaigns 🔹 Growth Hacking & Social Media •Influencer marketing frameworks •Brand positioning and engagement strategy •Social commerce activation (Instagram, TikTok, WhatsApp Business) •Community growth (2.2M+ audience benchmark) 🔹 Strategic Advisory & Executive Coaching •C-level consulting for founders and leadership teams •Investor pitch readiness and advisory •High-performance team structuring •Interim executive leadership in growth, e-commerce, or digital ops

E-commerce company dedicated to the sale and global distribution of curated beauty and cosmetics boxes through a subscription-based revenue model. Developed the end-to-end DTC subscription platform with international reach, integrating Shopify, Stripe and Dropshipping. Created high-conversion funnels for recurring sales, increasing retention and lifetime customer value. Negotiated partnerships with makeup brands and beauty influencers across LATAM and the U.S. Led digital branding, packaging design, marketing automation, and international logistics strategy. Scaled community through social media campaigns and affiliate programs focused on beauty enthusiasts. Managed customer experience and performance analytics to optimize churn and maximize monthly recurring revenue (MRR).

Urban fashion e-commerce concept focused on the development and global distribution of limited-edition streetwear and accessories, blending bold design with digital-first branding strategies. Designed and launched an urban-style clothing brand using a lean dropshipping model to test collections and optimize inventory risk. Developed visual identity, brand tone, and storytelling for Gen Z and millennial audiences across the U.S., LATAM and Europe. Led the creation of high-conversion product pages, social-first campaigns, and influencer activations to generate initial traction. Implemented data-driven A/B testing on creatives, pricing, and messaging to increase conversion and reduce cart abandonment. Coordinated production with print-on-demand platforms like Printful and Printify to ensure global fulfillment and scalability.

Company dedicated to the import, storage, distribution, and marketing of auto parts, industrial machinery, and commodities for the Venezuelan market, with strategic alliances with insurance companies and authorized dealer networks. Oversaw sourcing and procurement from South Korean manufacturers, optimizing product availability for the insurance and auto repair sectors. Managed import logistics, customs clearance, and national warehousing operations, ensuring supply chain continuity in high-demand categories. Negotiated volume contracts with insurers and dealer networks, positioning the company as a key partner for fast-moving automotive components. Introduced new product lines based on regional market intelligence and evolving client needs in the auto and industrial sectors. Ensured compliance with Venezuelan import regulations while optimizing time-to-market and reducing operational costs.

E-commerce and logistics company specialized in the distribution of auto parts, accessories, and industrial components for LATAM and global markets. Led the full digital transformation of the sales model, launching the e-commerce platform from scratch and growing online revenue by +58% YoY. Managed B2B logistics, B2C, warehouse operations in US., and international distribution channels across Colombia, Venezuela, Mexico, Chile, and Argentina. Streamlined fulfillment workflows, reducing delivery time by 30% and improving customer satisfaction rates. Built strategic partnerships with auto parts suppliers and insurance-linked repair networks in LATAM. Optimized product catalog management and automated pricing models, increasing operational efficiency and profit margins.

Company focused on the distribution and retail of auto parts through innovative, non-traditional channels. Developed disruptive marketing strategies and new business models aimed at transforming the traditional spare parts industry in LATAM. Pioneered the use of social media and classified platforms for B2C and B2B sales, increasing sales volume by 40% in one year. Built a loyal customer base through performance-driven campaigns and content strategies tailored to the automotive niche. Launched pilot projects integrating e-commerce, logistics partnerships, and mobile sales force models. Designed a scalable sales and fulfillment framework for future franchise or multi-branch expansion. Positioned the brand as a forward-thinking disruptor in a highly traditional sector.

International trading company specializing in the representation, import, and distribution of products and services tailored to the Latin American market. Led commercial strategy and operations across 10+ countries in LATAM, expanding distributor networks and driving new business opportunities. Built strategic alliances with manufacturers, logistics companies, and institutional buyers to secure high-value contracts. Developed go-to-market strategies for industrial and consumer products, resulting in millions-dollar sales. Oversaw sourcing and import logistics from South Korea, enhancing product quality and optimizing delivery lead times. Navigated complex regulatory environments across LATAM, ensuring compliance and mitigating operational risks.

Company dedicated to introducing innovative medical products, solutions, and services to the Latin American healthcare sector through strategic partnerships and distribution networks. Directed regional expansion of medical equipment and technology, aligning go-to-market strategies with public health institutions and private healthcare networks. Built and negotiated partnerships with medical suppliers, national distributors, and wholesale networks to ensure scalable growth and product availability. Secured long-term procurement contracts with ministries of health and hospital networks in Venezuela, Colombia, Dominican Republic and Peru. Oversaw product registration, pricing structures, and compliance with regulatory health authorities across multiple LATAM countries. Promoted innovation in patient care by introducing high-impact technologies tailored to emerging healthcare markets.

Textile and promotional manufacturing company specialized in mass production and product development for top national and international brands in the Venezuelan market. Oversaw 6 dedicated production lines for Textiles Gams (Ovejita), leading large-scale manufacturing operations for both public and private sectors. Developed and launched custom promotional products aligned with marketing campaigns for brands such as Empresas Polar, Bimbo, Diageo, Cargill, Pernod Ricard, Brahma, P&G, Arena, Plumrose, Bigott, and Digitel. Directed end-to-end logistics, supply chain, and fulfillment operations, improving lead times and delivery accuracy by 28%. Collaborated closely with marketing teams to design products tailored to consumer behavior and campaign positioning. Managed cross-functional teams of 80+ employees across manufacturing, warehousing, and distribution units.