Dayana de Moraes Bandini

Onélia is a tropical breeze of inspiration, bringing vibrant ideas to life. A creative agency dedicated to growing brands with a unique touch in Brazil. We're specialized in 'tropicalization,' turning international ideas into locally loved brands. - Go to Market Strategy - Brand Consulting - UX/UI & Product Design - Market & Trend Research - Lead Gen & Paid Ads - Event Curation & Activation - Influence Marketing

Responsible for leading Veesion's expansion in the Brazilian market by driving customer acquisition through targeted marketing strategies and effective lead nurturing across various lifecycle stages. 🏆 Awarded for achieving the largest generation of qualified marketing leads and establishing Brazil as the top market in new MRR. Key Activities: • Designing, executing, and monitoring customer acquisition and nurturing campaigns using HubSpot. • Developing and implementing B2B and B2C social media strategies to enhance brand presence and engagement. • Managing influencer marketing initiatives to amplify brand awareness and credibility. • Overseeing public relations and press relations efforts, earning an award for securing coverage in Brazil's leading media outlets.

Responsible for launching and positioning the brand in the Brazilian/French market and acquiring new partnerships/investors/b2b. Main partners: Nike, Coach, L'Oréal Paris, Fnac, Lacoste, Kenzo, New Balance, Levi's, Converse • Business development • Onboarding of the most varied brands in our app • Go to Market Strategy and brand positioning

Mainly responsible for devising marketing strategy, community management and creative direction in b2b projects. Main partners: Air France, KrysFlyer, Accor, Emirates, Qatar • Social media strategy • Brand positioning • Business development (Asian company + services in the French and Italian luxury market)

Mainly responsible for the launch and positioning of foreign brands (European and North American) in the Brazilian market. Main clients: Danone, Rappi, Selina, Fender, Santander, TravelWifi, Vitra, Engie • Business development • Branding • Marketing strategy

• Identifying, developing and evaluating marketing strategies based on knowledge of customer objectives and market trends • Planning the budget for web marketing strategies and projects • Campaign monitoring and results analysis (KPI)

• Preparing detailed marketing forecasts on a daily, weekly and quarterly basis • Strategic Planning for social media channels • Managing new product and content releases with an online community

• Creation and implementation of marketing campaigns • Development of social engagement and monetization strategy • Customer support and community monitoring on our own platform (refunds, complaints, FAQs, etc.)

• Responsible for maintaining e-commerce • Virtual showcase/ Product description/ Engagement monitoring • Creation and implementation of on and offline marketing campaigns • Customer support