Déborah Picanço

As a UX/UI Design Intern at Natixis, I contributed to the redesign of B2B digital platforms aimed at enhancing user experience and improving usability for institutional clients. My responsibilities included: • Conducting UX research and competitor analysis to inform design decisions • Collaborating with product managers, developers, and stakeholders to align design strategy with business goals • Creating user flows, wireframes, and high-fidelity prototypes in Figma • Participating in usability testing and iterating designs based on user feedback • Ensuring design consistency by contributing to and evolving the design system This experience allowed me to apply user-centered design principles in a real-world financial services context, helping to deliver more intuitive and efficient tools for professional users.

During my summer internship at Scubic I focused on graphic design projects that supported the visual communication of the company I worked on creating materials that helped communicate Scubic’s technology and services in a clear and visually engaging way including social media visuals brochures slide decks and internal documents I collaborated with the marketing team to develop consistent brand assets and ensured that all materials aligned with the company’s identity and tone I designed infographics and illustrations that translated complex information about water monitoring systems into simple and accessible visuals for both technical and nontechnical audiences I also contributed ideas for improving the company’s online presence by making design recommendations for the website and digital channels This experience allowed me to strengthen my skills in visual storytelling branding and communication design while also gaining insight into how design plays a key role in shaping the image and outreach of a tech company

Skills: Design · UX design · Remote Teamwork

Alongside my work at Atelier Izabel Rocha I also took on the role of social media manager for Why Dance Company which is led by the same founder I was responsible for developing and executing the brand’s digital communication strategy across Instagram and other platforms I created visual content managed the content calendar wrote engaging captions and helped promote events classes and performances through targeted campaigns I worked closely with the team to capture the company’s artistic vision and translate it into a consistent and inspiring online presence This experience helped me strengthen my communication skills understand audience engagement and learn how to use social media as a strategic tool for growing a brand in the performing arts industry.

At Atelier Izabel Rocha I led the development of a complete rebranding for the company working closely with the founder to redefine the visual identity and align the brand with its values and target audience I created a new logo color palette typography and visual language that reflected the atelier’s refined and handcrafted approach to fashion and design I also designed templates and branded materials for both digital and print use ensuring consistency across all client touchpoints In addition to the rebranding work I managed the atelier’s social media presence by creating visual content writing captions planning posts and analyzing engagement to improve communication strategies This experience allowed me to work independently take creative initiative and apply both design and communication skills in a real business context while helping a local brand build a stronger and more cohesive identity online and offline.