Deepikaa R.

Delivering end-to-end UX for early-stage startups, covering discovery, research, wireframing, and prototyping to help founders move from idea to validated, accessible product experiences.

Part of a 6-designer team delivering the MVP of a B2B SaaS platform to modernise HAZOP (Hazard and Operability) studies, a safety-critical methodology used across chemical manufacturing, pharmaceuticals, oil & gas, power generation, and water treatment industries - Designed for one of the most risk-averse, regulation-heavy environments in enterprise software, where data sensitivity, workflow rigidity, and resistance to change were core constraints, not edge cases - Owned end-to-end UX for complex, multi-role operational workflows across 10+ screens, improving task completion by 35% and reducing user errors by 28% through research, usability testing, and heuristic evaluation - Facilitated an internal stakeholder workshop to build domain understanding, then synthesised findings with user research and market context into clear problem statements and success metrics across 10+ screens, reducing iteration cycles by 30% - Strengthened platform scalability by contributing reusable components and interaction patterns to a shared design system - Collaborated closely with engineers through design QA, proactively resolving blockers to maintain delivery momentum without compromising UX quality

Led UX and owned end-to-end product design cycle across OTT, sports, and media platforms for a global client portfolio including beIN Media Group (global sports broadcaster), designing for English and Arabic audiences across web, mobile & TV at scale. iF Design Award 2024–winning proof-of-concept work exploring future interaction models, nominated for Rising Star Award by the Chief Designer Key Project: beIN Media Group - Led a team of 5 designers across core product areas, driving discovery research, usability testing, and end-to-end UX direction for a high-traffic, multilingual sports platform - Drove 518% increase in Match Page engagement and 105% improvement in site retention through hypothesis-driven design and iterative research - Tripled videos watched per session by redesigning information architecture, content discovery, and interaction models - Built and scaled a modular design system on Atomic Design principles, reducing iteration time by ~30% and improving developer handoffs across a global team - Facilitated a client workshop with beIN Sports stakeholders to prioritise Match Page features, balancing business needs against user expectations to scope the first release, enabling the revamped design to ship ahead of Euro 2024 - Worked in Agile Scrum teams using Jira, aligning research-backed decisions with delivery and commercial priorities Additional client work - Contributed UI design for MBC and OSN OTT platforms, delivering screen-level design within existing systems and platform constraints - Supported UX/UI for broadband and IT triage dashboards — translating complex, data-heavy requirements into production-ready interfaces

Owned the Movies section end-to-end on a white-label Android TV launcher TATA Play, a Platform as a Service (PaaS) built to unify 27+ OTT platforms, Live TV, and Video on Demand(VOD) under a single remote-native interface. - Contributed to defining the 8-section MVP scope, scoping interaction requirements from discovery through to design-ready specs across Movies Main, Detail, and Player screens. - Designed for the specific constraints of TV UI, remote-first navigation (up/down/left/right/select only), 4-key reachability rules, and focused tile state management, moving from a touch-first mindset to a platform-first one. - Built VOD content tiles, banner specs, language rail components, and toast system as part of a shared design system, accounting for multilingual support across 17+ Indian languages. - Navigated 5 rounds of stakeholder review, learning to time innovation appropriately, understanding when a design idea belongs in v1 vs. deferred to future releases. - Developed an understanding of backend cost as a design constraint, e.g. how infrastructure reality (CDN costs across 27+ platforms) shaped visual design decisions directly.