Delphine Michaud

– Managed full website roadmap, from design to optimisation – Built and optimised Shopify and custom e-commerce sites to boost performance and engagement – Analysed performance data and implemented conversion rate optimisation (CRO) strategies – Improved UX/UI, page load speed, and technical performance – Coordinated A/B tests and implemented new website features – Oversaw email marketing, automation and customer retention campaigns – Enhanced customer experience and NPS tracking – Managed product feeds, categories, and e-merchandising – Supported marketplace integrations and international expansion strategies

– Work with French and European sellers to help them expand their e-commerce business across multiple countries and marketplaces, using Base as a central platform. – Support sellers in structuring their international growth, optimizing their marketplace operations and scaling efficiently across Europe. – Collaborate closely with marketplaces to drive new business opportunities and partnerships working with players such as Leroy Merlin, Conforama, Vente-Unique, La Redoute and many others.

– First women body solution brand in Mauritius – Average monthly conversion rate: 2,2% – Tested and trusted by thousands of clients – Setting the vision, mission and strategy – Overseeing the Product development – Brand Building and Marketing – Sales and Distribution – Improving Customer Experience (UX, CX, UI, CRO) – Financial Management – Complete website design & management – Business fully running without me today

– Management of a portfolio made of marketplace vendors worth +20M€ GMV per year – Guide sellers through onboarding processes and optimize their online shops across several countries over Europe. – Analyze seller performance metrics to provide strategic recommendations. – Address and resolve seller inquiries, concerns, and escalations efficiently. – Collaborate with internal teams from Spain, Italy, Portugal and Germany to optimise the overall seller experience. – Stay abreast of marketplace trends and competitor activities. – Provide training and support to sellers to maximize their success on the platform.

– Conduct comprehensive financial assessments for clients. – Develop personalized financial plans aligned with client goals. – Provide investment advice and recommendations tailored to client risk tolerance and objectives. – Monitor and review client portfolios regularly to ensure alignment with financial goals. – Educate clients on financial strategies, products, and market trends. – Assist clients in navigating complex financial decisions and life events. – Maintain regulatory compliance and adhere to ethical standards in financial advising. – Build and maintain long-term relationships with clients through exceptional service and communication.