Delphine BALLARD
Marketing Strategy Expert (B2B & B2C) | 15+ Years in Consulting | Trusted C-Level Partner | Trilingual (EN-FR-ES) | DeepTech & AI | Digital Transformation | CSR & Sustainable Growth | Performance Marketing | Media
Salaire / Taux journalier
Paris, France
Freelance
Expertises
Langues
À propos
Introduction
Long-term partner to executive teams, I dive deep into your project to understand each BU’s challenges and specificities with one clear goal: defining and deploying the best technical, media, and creative solutions for an effective, traceable, and measurable go-to-market. An experienced manager, creative and passionate about innovation and AI, I love turning complexity into simple, high-performing strategies—and sharing my passion for results along the way. I bring the right pieces together, challenge assumptions, track and share progress at every stage, and constantly explore new ways to drive growth. My greatest strength comes from the diversity of projects, industries, and technologies I’ve led—and above all, from the people who trusted me to make them succeed. Whether on-site or in a hybrid setup, I act as a trusted ally who helps you unlock the full value of your assets and turn ambition into concrete success. Perfectly trilingual (English – French – Spanish), I support you both in France and internationally. Immediately available.
Expérience de travail
Strategic Marketing Consultant | B2B SaaS, Tech & Industrial Sectors
Wagram Consulting - Portage SalarialFreelance
août 2025 - oct. 2025
3 mois
Director / Manager (CEO, CMO, CDO) - Interim & long term Project director I support executive teams with technical and organizational audits, strategic recommendations, team structuring, agency RFPs, and end-to-end project management (Agile methods). Currently completing a mission with Reeverse Systems, a European DeepTech innovator. Their patented SaaS solution, MMS 4.0, enables manufacturers to fully characterize raw materials and reintroduce scraps directly into the production cycle. A breakthrough that fosters reuse, circularity, and sustainable performance. Creative, analytical, and passionate about innovation, AI, and strategic growth, I thrive on turning complexity into simple, actionable, and high-impact strategies. Perfectly trilingual (English – French – Spanish), I operate seamlessly in international environments.
dpb Digital Planning & BrandingFreelance
avr. 2023 - juil. 2025
2 ans 4 mois
Founder Alakave.com
nov. 2024 - juil. 2025
9 mois
Alakave.com is a digital circle and a 100% free classifieds platform dedicated to exceptional wine cellars. Our members are trusted enthusiasts who exchange rare and precious wines from private collections. Whether you're a producer or a wine lover, explore hidden treasures, discover outstanding vintages, or sell your bottles directly within our community. Join us to share your passion for fine wines and find your first sponsor to sell your bottles securely. Open to partnership.
Interim Marketing Transformation Director – TD SYNNEX France
avr. 2023 - déc. 2024
1 an 9 mois
Led an organizational audit of the in-house marketing agency and delivered strategic recommendations to optimize efficiency and performance. Oversaw team structuring and rebuilding during a workforce restructuring (PSE). Designed and launched B2B promotional programs for AI-driven solutions: Destination AI Collaborated with top technology vendors including Microsoft, Dell, Asus, HP, Snapdragon, Qualcomm, and Nvidia. Ensured campaigns were aligned with vendor strategies while maximizing ROI and partner engagement.
MARKETING & COMMUNICATION DIRECTOR
CFRT.TV
févr. 2021 - déc. 2023
2 ans 11 mois
Designed and implemented a new marketing and digital strategy, establishing dedicated divisions. Led the brand repositioning and revamped program communication. Managed a team of 13 across three divisions, overseeing a €6M operational budget and a €17M revenue target. Supervised fundraising (print & digital), program promotion, CRM, and the redesign of the digital platform. Key results: +2 points in spontaneous brand awareness (IFOP Study, Jan. 2023). +20% growth in digital revenues (€1.13M in 2022).
dpb Digital Planning & BrandingFreelance
nov. 2014 - juil. 2021
6 ans 9 mois
hmd - Noia mobiles - Interim Marketing Director France
févr. 2019 - juil. 2021
2 ans 6 mois
Paris – EMEA coordination - Led strategic B2B planning for the French market. Designed and executed the integrated marketing plan (online & offline). Coordinated with EMEA teams to ensure alignment and consistency across regions. Key achievement: Strengthened Nokia’s market presence in France through a unified B2B strategy and cross-regional coordination.
Carrefour France : Interim Marketing Transformation Consultant
sept. 2018 - mars 2019
7 mois
Conducted a full audit of media spend and agency relationships. Optimized FTE allocation, processes, and overall marketing organization. Supported the executive team in enhancing efficiency, performance, and ROI of Carrefour France’s marketing operations. Key achievement: Delivered cost-optimized and performance-driven marketing structures, improving both internal efficiency and agency collaboration
Les Furets.com - Marketing Director France
oct. 2017 - août 2018
11 mois
Led media strategy France (on & offline), implemented cross-channel KPI measurement, reported weekly to London HQ, and advised on brand strategy for Italy & Spain.
Grand Vision Group - Digital Transformation Director
sept. 2016 - oct. 2017
1 an 2 mois
Led the full redesign of three e-commerce websites: Grand Optical, GrandVision, and Générale d’Optique.
Digital Transformation Consultant
nov. 2014 - oct. 2016
2 ans
Led the IT systems overhaul (AWS Cloud, databases, middleware). Directed the brand website redesign and developed direct exchange modules for insurers. Drove the financial valorization of data, including integration and monetization of marketing assets.
Marketing Director, Media and Strategic Planning @ Pop Of the Com. Board member
Lagardere
janv. 2009 - mai 2014
5 ans 5 mois
POP OF THE COM agency Founded and scaled a full-service global marketing agency, overseeing a team of 13 media experts (On & Off). Led strategic marketing & media planning for major clients, including Leboncoin, AGEFI, Carglass, Sony, Dell, and others.Key achievement: Increased revenue from €480K to €4.5M through effective marketing strategies and client acquisition.
Chief Marketing Officer
NEXTEDIA
janv. 2005 - déc. 2008
4 ans
Nextedia was a digital marketing service group, now held by Lagardere group. From 2005 to 2007 : 45 to 263 digital professionals in two years development of the group. Creation and development of Marketing & Strategic planning Departments. Creation of Leboncoin.fr in 2006. ( naming, branding, strategy from 2006 to 2013 - PopOftheCom agency ) P&L, recruitment, & copy writing for major clients of the 9 agencies of the group. Marketing and positioning, business development & marketing support to each agency of the group. Member of the Administrative committee
ACCOUNT DIRECTOR
dentsu
mars 2002 - juil. 2005
3 ans 5 mois
Analysis , media planning, negotiation and creative approach TV, Radio, Press KEY ACCOUNTS: Renault , Kraft Food France, Marie St Hubert, Durex, LVMH, Nikon , MAAF, Saupiquet ( Bolton)
INTERNATIONAL ACCOUNT DIRECTOR
Digitas UK
févr. 1999 - déc. 2002
3 ans 11 mois
Recommendation : presentation of creative and marketing tools with regards to clients brief. Negotiation, cost control, management of the technical team ( 6 to 9 persons) and daily monitoring. Key Clients: Lancôme International, Alcatel Nestlé, and Orangina. Marketing assistance to the creation of the Latin American department : creation of specific BI sales offers and GSC, and creation of Lancôme 4 Latin American web sites with regards to local offer and market.